Today we’d like to introduce you to Imani Evans.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started to share my images online and realized I was inspiring women without even trying too. I was just being myself. Sharing my natural self with the big hair, bigger boobs and stretch marks attracted a lot of attention. Before I knew it, my images were being reposted globally and that’s how my audience grew to 60k.
I now continue to inspire women by working with global brands and showing my audience that even if you don’t fit the cookie cutter image, you can still pave success for yourself.
Has it been a smooth road?
The main challenges about being a social influencer are remaining positive when brands say no to you. Some brands that said no to me, in the beginning, reached out to me a few years later to say yes. Your success doesn’t depend on any one individual or brand and it shows that you are serious when you continue to work hard despite the no’s.
So, as you know, we’re impressed with your business – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
Being a social influencer means that I’ve built a community of people that enjoy interacting with me on a regular basis. This means that brands will ask you to promote their items as they know your audience care about what you like and are recommending. I’m really proud that this year Fashion Nova contacted me wanting to work with me on a regular basis. They are iconic in the fashion industry & I’m honored that they see value in working with me. I’m also really proud & grateful that I had the opportunity to model for the Grass Fields new collection as they are an empowering brand bringing fashionable African wear mainstream. Models don’t usually look like me, they usually fit a cookie cutter image which is tall & thin. I’m neither & that’s what makes me feel the proudest.
What advice would you give to someone at the start of her career?
Don’t ever give up, consistency is the key to success. Also, be serious about your business. Business isn’t always glamorous and you need to email brands constantly and explain your value in order to get to the glamorous part!
- Instagram: https://www.instagram.com/imanievans_/