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Art & Life with Beckah Sheeler

Today we’d like to introduce you to Beckah Sheeler.

Beckah, please kick things off for us by telling us about yourself and your journey so far.
I’ve been into design and building from the earliest I can remember- I was always working on some project growing up.

Previous to my current year-and-a-half of freelancing as an e-commerce designer and developer, for 5 years I was a web developer for a few startups as well as enterprise companies, but did a lot of design on the side and really missed the human elements of design and creating during my day-job.

Being an e-commerce designer/developer allowed me to code and design to actually have a significant impact on my clients businesses. I have to integrate with my client’s daily business operations as well as empathize strongly with my client’s potential customers and their experiences with what I build. It took me a bit to get where I’m at, but I couldn’t be happier with where the journey has left me so far.

Can you give our readers some background on your art?
I am an E-commerce designer and developer specializing in Shopify. I get up every morning knowing the storefronts I create have the potential to make a huge difference for fellow entrepreneurs, artists, and go-getters. My work requires me to be ultra-pragmatic, empathetic, and analytical.

My favorite part of my work is that I build with a very real purpose. I have to help my client’s gain the trust and attention of their potential customers. At the same time, it has to be easy to use on the back end for my clients- they are the ones who have to use what I set up every day and making sales and getting out orders should be as easy as possible.

In additional, I constantly have iterate to figure out what is and isn’t working on the eCommerce storefronts I build. I love integrating analytic and gathering data about what I create and how it’s being used in the wild.

Any advice for aspiring or new artists?
Concentrate on what you lose track of time doing, and don’t settle ever. Each experience should be a stepping stone to what you ultimately want to do, so don’t get comfortable- keep progressing.

This idea hit me really hard about a year ago. I realized that regardless of what happens after I pass, I have a limited time in the here and now, and I don’t want to get to the end knowing I settled for satisfactory.

What’s the best way for someone to check out your work and provide support?
I offer free consultations if you or anyone you know is in the market for a Shopify storefront for your business or just need a good look over of your preexisting site!

I am also offering a free Shopify workshop:

Contact Info:

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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