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Art & Life with Eduardo Herrera

Today we’d like to introduce you to Eduardo Herrera.

Eduardo, please kick things off for us by telling us about yourself and your journey so far.
My passion for art began when I was seven years old. My earliest memory of creating art is when I won a competition in Kindergarten. I remember I really loved the packaging design on the Hot Cheeto bags and the character that they had on them (Chester Cheetah). I decided to submit a poster-sized drawing of the front of a bag of Cheetos for my entry.

I remember spending all night scribbling away with Crayola colored pencils to fill the large areas of color. My mother suddenly realized it was something I was passionate about and decided to pay for private drawing lessons. After that, all the way through getting into college, I was never not in an art class.

That seemingly insignificant competition turned out to be a really a pivotal moment in my life. I think my competitive nature really took hold at that point and I thought to myself subconsciously: “if you just do more, go bigger, and go all out- you can beat everyone else.” As silly as that sounds putting it into writing, that mentality shaped my whole future and along with my work ethic. Twenty-five years later, here I am still entering competitions and staying up all night working on my craft.

Can you give our readers some background on your art?
Most of my work is actually client work. Halfway through college, I realized that my passion is really in making other people’s ideas come to life and speak the universal language of illustration. At the same time, I started doing a lot of work for musicians that I met locally and so that changed my career path a bit. My focus now is in making album covers and other artwork for musicians to use on stage, for clothes/ merch- you name it, I can make it (and probably have).

I think a big part of why I enjoy working with musicians is because they’re equally passionate about what they do (at least most of them are). When musicians come to me, they know I’m going to give it my all, so they tend to be respectful with my time and ask for my opinion on things. Occasionally, however, I get inquiries from potential clients that want me to be used as their tool for moving things around on the computer- I turn those clients down.

Generally speaking for anyone starting off in this space, you should know that it’s perfectly okay to turn clients down. Not everything that looks like an opportunity actually is. Work with the people you want to work with and make meaningful work that you can feel good about. If you must (like many of us do) make meaningless, horrible, shamefully ugly work- do it, but know that the only work that’s going to matter, is the one that matters to you. Don’t neglect that part of your growth or you’ll be stuck in a loop of pushy clients who want you to be their pixel pusher.

Any advice for aspiring or new artists?
If you’re a competitive person by nature like me, the biggest lesson I learned was to stop looking at other artists to compare myself to. If you’re constantly comparing yourself to other artists, especially those who have been working artists for a long time, you’ll be discouraged. There is always going to be someone better, and there’s always going to be someone worse. Stick to the work, be consistent, and reflect only on your own work. You’ll see the progress soon enough and find yourself less fixated on your art world heroes and more on your own work.

What’s the best way for someone to check out your work and provide support?
People can check out my work on my instagram page at @reart_ed and on my website (still currently in the works) at hoodvangogh.com 

Other than that, mostly on music platforms and on clothing collaborations I occasionally do with other brands (announced through social media).

Contact Info:

Image Credit:
Eduardo Herrera

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