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Art & Life with Jolene Redfern

Today we’d like to introduce you to Jolene Redfern.

Jolene, please kick things off for us by telling us about yourself and your journey so far.
My love of all things artistic started at an early age. Creative play was always my favorite as a child; which developed into art class being my favorite subject in grade school; which led to the pursuit of my BFA in Graphic Design at Iowa State University. Graphic design has been my career, but I’m always diving into other creative endeavors and love learning new things. I try to take at least one class a year and have tried everything from letterpress to screen printing, to sewing. Photography is something else that I’ve always admired and dabbled in, but it wasn’t until my first child was born that I really felt a pull to have my camera with me at all times. What started as a desire to capture moments of my children evolved into a creative obsession that is now also part of my business.

Can you give our readers some background on your art?
My art(s) started as 2 separate endeavors, but are slowly overlapping in many ways as I evolve as an artist. I am a freelance graphic designer and photographer. Even though my design and photography work is mostly separate, both have characteristics that play a role in both genres. My main goal for both is authenticity. I also have a love for color and composition, and how they can work together in both design and photography to tell a stronger story.

My graphic design efforts recently have been focused more on branding. I truly believe a business’s voice can and should be supported visually. It’s a “what you see is what you get” kind of mindset. First impressions do matter, and your branding tells your story!

The same goes for photography; authenticity is the main goal. For client work I mostly photograph families, and genuine emotion and connection is the priority for each session. I’m working toward including family films into my sessions as well, as another layer of telling each family’s unique story. My personal works tends to be more documentary style of my kids, and also more experimental with creative techniques using light, double exposure, film photography, etc. Inspiration is everywhere and I love to learn and be challenged!

In your view, what is the biggest issue artists have to deal with?
For both freelance design and photography, there is a LOT of competition! The market is definitely saturated with talent in both areas. Access to design and photography tools is pretty easy for anyone wanting to dive in! But it’s what you do with the tools that matters the most and can set you apart. I try to live up to my message for clients and “be authentic” in my own work as well!

What’s the best way for someone to check out your work and provide support?
I post my work mostly on Instagram and my website! The internet is a great tool for connecting and marketing, so that’s how I share my love of design and photography, both business and personal. Most of my clients come to me via word of mouth, and I love making connections that way. It’s an instant ice breaker and a great way to start new friendships!

Contact Info:

Image Credit:
Jolene Redfern (myself)

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