Today we’d like to introduce you to Andrea Yeager.
Andrea, we’d love to hear your story and how you got to where you are today both personally and as an artist.
Growing up in small-town Minnesota, I was always ‘the girl with the camera’. From an early age, I was obsessed with taking pictures and found the process exhilarating. I would shoot off a whole roll of film or two then send them off from our local grocery store to be developed.
One agonizing week later, we’d return to pick up our prints – a true surprise of seeing which photos actually turned out! Then I’d add them to my photo albums, some I left whole, some I cut up for collage pages. In high school and college I took black and white film photography classes, learned SLR camera basics and how to develop film, a relaxing, yet time-consuming process I adored – watching my images slowly appear on the photographic paper was a rewarding experience.
After earning a BA in English, Creative Writing, I began a career in banking but quickly shifted into marketing where my writing and graphic design skills were better utilized. I taught myself how to use Photoshop in 2007 for graphic design purposes. (Side note, now I know InDesign is a better program for design work and it would have saved me countless hours of fumbling through Photoshop at that time).
In 2009, I purchased my first DSLR camera, turned the settings to automatic mode with jpeg files and stayed in that rut for the next few years! As a hobbyist, this point and shoot setup served me well enough and I took ‘good’ pictures for family and friends along with landscape and nature scenes.
Then, several years ago, after moving to California, my love for photography was ignited like never before – I was introduced to RAW files, combined with Lightroom and Photoshop I quickly realized the automatic setting was no longer suitable for my desire to improve. The possibility of becoming a professional photographer was now a glimmering beam of hope! I joined several online photography groups and educational sites and then invested in a few key start-up items, like a speed light, umbrella modifier and a 35mm lens. At this point, I was off and running!
We’d love to hear more about your art. What do you do you do and why and what do you hope others will take away from your work?
While looking through magazines, we all wonder what it’d be like to have that experience – to be pampered in hair and makeup, to have pre-styled outfits that fit perfectly and a photo shoot that left us with incredible images we could look back on and cherish for years to come. This is the inspiration for my portraiture – giving every-day women and men the opportunity to look and feel extraordinary. Most of my photographs are created in-studio with a mix of natural and studio lighting. I enjoy the simplicity of minimal backgrounds and well-directed light where the focus is entirely on that person, for that moment in that photograph.
I love the connection I make with people through portraiture. I enjoy hearing the stories, observing the relationships and learning the history of my clients. By taking the time to meet up and plan for the photo shoot together, we are able to create images that reflect their spirit and personality. The most rewarding part in the whole process is the moment the images are revealed to my clients and they finally see the beauty, strength and radiance that time and life experience has given them.
Given everything that is going on in the world today, do you think the role of artists has changed? How do local, national or international events and issues affect your art?
I think the role of professional artists has changed in many ways, especially with the advancements in technology. The availability of devices, software and applications to do, be and share more takes a toll on the traditional methods of creating art. In order to stand out from the seemingly endless sea of artists, one must learn to market themselves consistently across multiple platforms and to truly realize their own value as a professional artist.
Do you have any events or exhibitions coming up? Where would one go to see more of your work? How can people support you and your artwork?
My full portfolio is available on my website, as well as Facebook and Instagram.
- Website: https://www.AndreaYeager.com
- Phone: 507-382-5984 (cell phone)
- Email: email@example.com
- Instagram: @Andrea.Yeager.Portraits
- Facebook: https://www.facebook.com/AndreaYeagerPhotography/