Today we’d like to introduce you to April Moralba.
April, we’d love to hear your story and how you got to where you are today both personally and as an artist.
From the time I was a little kid, I’ve always loved being creative. I loved to write and play music but I especially loved to draw. Before knowing what typography or graphic design was, I was obsessed with drawing letterforms and exploring their usage. But, I never knew my passion could be more than a fun hobby. If someone told my younger self that I could actually have a job drawing letters every day, I wouldn’t have believed it.
When I started at Drexel University, I still didn’t really know what I wanted to do. I explored a lot of different fields of study like psychology and business but nothing clicked until I discovered the graphic design program as a freshman. I fell in love with all the visual communication, art history, intro to typography, web design but my favorite class was an advanced typography class taught by John Langdon.
It was my first time really pushing the limits of what letters could do. We created custom letters, learned how to create ambigrams and delved into how you can really play with typography beyond fonts and traditional letterforms. Despite my obsession with letters, I veered away again, getting a job at a magazine and went down a more traditional graphic design career path doing editorial, commercial and marketing design.
But as my journey continues, hand lettering has become more and more of a focus for me. Finding the world of hand lettering was like getting reacquainted with a long lost friend. It’s been an adventure and a never-ending quest to create often, learn continuously and experiment regularly. I’m constantly trying a new style, taking a new class or switching up my medium to level up my game and share the entire process along the way. And by sharing everything I’m learning online, I’m making new connections and finding a community of passionate creatives that celebrate and support each other.
We’d love to hear more about your art. What do you do you do and why and what do you hope others will take away from your work?
I am a graphic designer and hand lettering artist, working on a broad range of projects from logos to apparel design to stationery products and personal work. My client work is always going to be a balance between my own personal expression and the goals of my clients. As a designer, I have to be adaptable to work with different clients who all have their own messages, points of views and perspectives. However, I like to think that what I bring to the table is a little bit of play, a burst of color and the ability to help you find your voice that goes beyond the imagery.
My personal drivers are empathy, empowerment and enthusiasm. When I’m developing a personal project or even client work, it’s directed by one or all of those drivers. Ideally, most of my projects would answer yes to one of the following questions: Is this something that will help us understand each other or ourselves? Will it make someone feel like they can relate to me and not feel alone? Will posting this embolden and inspire someone to stand for their truth?
But it’s not always necessary to go that deep. Sometimes it can be fulfilling to enthusiastically declare my gratitude for a really good cup of coffee or celebrate a community event or just create something to help share the love.
What do you think it takes to be successful as an artist?
To me, success, along with happiness, is a continuous journey. I don’t believe one day you’ll hit all the goal markers that you think might bring you to success and your package labeled “Success and eternal happiness” will be there waiting. Success to me is waking up every day and building something you’re proud of. It will look different for each person.
For my own art, I think it’s about the intention, progression and self-reflection behind the work. What have I learned and how can I apply that next time? Is this something that is authentic, real and coming from my own voice? Is this something I’m proud of and why?
Do you have any events or exhibitions coming up? Where would one go to see more of your work? How can people support you and your artwork?
To follow along with my most recent adventures, my Instagram is the best place to go.
I’m constantly putting up work in progress, behind the scenes photos, process videos and everything in between! You can also find my online shop for prints, totes and other stationery.
- Website: www.crashboomdesigns.com
- Email: firstname.lastname@example.org
- Instagram: crashboomdesigns
- Twitter: aprilmoralba