Today we’d like to introduce you to Apiphany Williams.
Hi Apiphany, we’d love for you to start by introducing yourself.
I started my sales career in wireless. I moved up in the company rather quickly and within five years was running the largest location in San Diego. I had over 15 employees and was responsible for about half of the areas sales goal. Meaning if my location did not hit its targets, San Diego did not hit its goal. There was a ton of pressure. I always knew I wanted to be a part of something much bigger though. My mindset at a very young age was always “more”. At one point, all of my peers bought brand new Lexus’s. I didn’t like the thought of buying a depreciating asset. I was 22 mind you. So I set my goal on buying a condo. After struggling for a year to get approved and find something I loved, I was in. I couldn’t be happier. I still had my old Honda while my friends had shiny new cars but I had real ownership. Now career-wise, I was absolutely miserable. I was no longer happy and wanted again “more”. I sent in my letter of resignation and was out without a clue on what my next move was going to be, but I felt better.
After speaking to my boyfriend, we decided to take the next big leap and start a business. We opened a barbershop “Custom Cuts” which is still open today. We made it through the pandemic and have been open since 2017. We also opened a pizza shop with a couple of friends but sold that shortly after opening. I learned that having too many chefs in the kitchen can cause a lot of miscommunication. Luckily we are all still friends today. During this time, we had our daughter terra, and I sold my condo after owning it for five years. I walked away with 65K in equity. If I would’ve sold that same condo today, I would’ve walked away with over 100k in equity. I decided to go back to working in the corporate world but again was miserable. I soon worked my way out of there. Then after having a long conversation with a good friend about my goals and what I wanted to do next, I decided real estate. It provides me with everything I love. I get to help people, it allows me freedom to make my own schedule and the harder I work the more I make. I am solely responsible for the outcome of my work. I started to take my classes and just kept focusing on what I wanted my team, my office and my clients to look like. I met a now colleague at a house warming party and he invited me to a meeting his office has weekly in the gaslamp. I went to one meeting and never left. I was surrounded by high-producing realtors, who talk about goals, manifesting, mindset, everything I love. It took six months to be licensed and two months from there to get my first deal.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Not a smooth road. During the first month of having my license, I learned how tough the market really is. I’ve lost clients to buyers fatigue. I’ve lost clients to super agents that make unrealistic expectations. I’ve cried about having mom guilt and being away every weekend from doing showings to holding open houses.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m a San Diego native realtor. I have loved all over San Diego from the Southbay, fashion valley, lakeside and everywhere in between. I work with first-time home buyers and investors looking to flip or hold properties. My office is in the gaslamp so I am very familiar with the high-rise properties in the area. My very first deal was in the iconic Harbor Club for right under 1 million.
What matters most to you?
Making sure my clients get what they want. If I have to show them a ton of properties, I will. I also want to make sure they understand the process and that I am working for them to help them achieve their goal.
- Email: Apiphany.Williams@Elliman.com
- Website: https://www.apiphanywilliamsrealty.com/
- Instagram: https://instagram.com/apiphany_christine?r=nametag
- Facebook: https://www.facebook.com/apiphany.christine
- Youtube: https://youtube.com/user/apiphany28