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Check Out Katherine Ross’s Story

Today we’d like to introduce you to Katherine Ross.  

Hi Katherine, so excited to have you on the platform. So, before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’ve loved baking since I was a little girl. I have pictures of me helping my mom make birthday cakes for my dad and baking tiny desserts in my easy bake oven. I enjoyed it as a hobby as a child, but then it subconsciously became my main stress and anxiety reliever sometime in high school. I was baking a lot. I would see a picture of a dessert, a recipe in a magazine, or a cake decorating video and immediately think “I want to try that”. Baking had really started to become my form of therapy. I would occasionally post whatever I made on Instagram, but I never expected a response or any attention from my followers. In 2019, I posted a picture of a cake I made for my mom’s birthday, and then a friend surprisingly asked if she could buy one from me. I was hesitant at first since I’ve really only made things for myself or my family. I felt a sense of pressure having to make something for someone that I wasn’t very close to, but decided to take on her request. Through the magic of social media, the cake I made for her was being shared and reposted by people I didn’t know. I started receiving orders from some people I actually knew and then from friends of friends. Now, it is at a point where I don’t personally know most of the people requesting a cake from me and I am so grateful. I’ve learned to let go of a lot of the pressure I felt at the start and have become much more confident and more proud of the things I’m creating. I’m also very fortunate that the people I’m surrounded by fully support what I’m doing. I was able to turn my passion into a job and am still enjoying it three years later.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It has definitely not been a smooth road. I’ve faced several difficulties trying to make a job out of something I’m so passionate about. The main one would be the pressure and self-doubt I felt wanting to take every single order that was requested of me and making sure each one was perfect as can be. I am a self-taught baker and, in the beginning, people would request something I had never tried to create before. Baking and decorating started out as a stress-reliever, but were now causing me most of my stress. Having a home baking business creates a lot of uncertainty, fear, and frustration. Over the past two years, I’ve had to learn what I’m good at and am comfortable doing in order to eliminate some of the uncertainty and anxiety of whether a client is happy with the product or that it won’t come out to my standards. I still struggle with large orders and am currently learning to balance a full-time job in addition to my own business. Using a planner daily and learning to not overextend myself has definitely helped me stay on top of things.

Appreciate you sharing that. What else should we know about what you do?
Coming up with the look of the cake, cupcakes, or cookies is one of my favorite parts of the process. My favorite orders are from those that trust me enough to give me creative freedom. They give me a general idea of what they want along with a color scheme and then leave me to create the design. I sketch a picture on paper and then do my research to figure out how I can make it come to life. It feels so special to know they believe in me enough to let me play a role in the special occasion they’re celebrating.

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
It is so important to communicate with those who are going through similar experiences to you. I follow several other San Diego bakers and other local businesses on social media. We have our own community and can relate to each other with the different stresses of having your own business and being your own boss. We can vent to each other, but more importantly we can motivate and inspire one another. Before really starting Kat’s Got Cakes, I didn’t want to bother anyone with questions I had. I would search Google or watch endless videos until I found my answer. As the orders kept coming in, certain situations would come up that couldn’t be found online and I would be forced to ask another baker if they’ve encountered something similar. People are paying for a service from me and I have no other option but to explore other ways to solve the problems that come up. I’ve had to learn that it’s okay to ask for help and it has actually become a lot easier to do. I can think of plenty of occasions where I’ve sent another baker a direct message asking where they get supplies, tips on stacking a multi-tiered cake, or even to confide in. Having peer support sets your business up for success.

Contact Info:

  • Email:
  • Instagram: @katsgotcakes

Image Credits

Raven Berlin

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