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Check Out Katie Wall’s Story

Today we’d like to introduce you to Katie Wall.

Hi Katie, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Photography has been a passion of mine since I was very young. I got my first camera in 5th grade and have been snapping photos ever since. A little over a year ago, I graduated from college during a global pandemic and struggled for months to get hired. Once I did get hired, I hated my job and realized that the 9-5 life was not for me. So with some encouragement from my people, I took a risk and quit that desk job after just three months and finally launched the photography business that I always dreamed about having. I remember one specific night at dinner complaining to my family about how much I hated sitting at a desk 8 hours day and casually said, “I wish I could just do photography,” to which my amazing dad responded, “why can’t you?.”

I mean, wow. My whole perspective got flipped upside down. Why couldn’t I? Because I was scared and wanted to do what was safe? So that next Monday, I put in my two-week notice, picked up my camera, and pursued my dream. I slowly built my brand and gained a following (of mostly family and friends). Through trial and error, I started to market my services and work to better my craft.

A couple of months later, I took another risk by enrolling in a 10-month professional certificate course in digital marketing and slowly began transforming from a scared hobbyist photographer to a savvy entrepreneur. Now, I am 23 years old and working as a full-time, self-employed photographer.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has not always been a smooth road, but having the perspective that every single thing I go through is also something that I am growing through. I have started to welcome struggles, as they have become the best teachers. Starting my own business has not been easy, but I am fortunate that I have parents who have owned their own business for over 30 years- they have been the best examples of the life I want to live and they have given me some of the best advise. There are so many things that come up when starting a business that no one teaches you: how to file taxes, how to price services, etc.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am a portrait, lifestyle, and branding photographer. My style has evolved over the years and my relationship with the art of photography has as well. While photography can be a saturated industry, especially in San Diego, I am proud of my education. Having a bachelor’s degree in Multimedia Arts and a professional certificate in Digital Marketing sets me apart from others. I also am proud of my ability to connect with my clients, resulting in real, authentic emotions in their photos.

What do you like and dislike about the city?
I love the variety that our city offers. If I want to shoot at the beach, the mountains, the desert, or in an open field, I have that opportunity here. I also love that we are a tourist destination which allows me to meet even more amazing people.

I do not, however, enjoy how expensive and crowded our city can be.

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