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Check out Kristian De Laurentis

Today we’d like to introduce you to Kristian De Laurentis.

Kristian, we’d love to hear your story and how you got to where you are today both personally and as an artist.
I have always been honored to say, “I was born in Coronado.” In fact, my dad and two younger brothers were also born in Coronado. We are truly Coronado natives. Being part of a military family has given me the unique experience to have lived and traveled extensively throughout the world. It has been a most fulfilling experience, and I have immersed myself in so many different cultures and environments.

I got involved with graphics at an early age while working with my uncle who had a sign business. We made some of the coolest banners together, many of which still grace my garage walls. I studied Graphic Design and graduated from San Diego State University in 2011. I worked in a few print shops around San Diego and ultimately decided that working for myself was the best fit.

We’d love to hear more about your art. What do you do and why and what do you hope others will take away from your work?
The city and atmosphere of Coronado combined with my travels around the world have been the major inspiration for the creation of my artwork. I imagine, design and print apparel that incorporates Southern California living; SoCalSoGood to be exact. This is the name of my growing brand I created in 2014. My art media toolbox includes screen printing t-shirts, vinyl heat transfer, hats, stickers, pins, patches, laser etching and cutting on wood and acrylics. Being a creative solutionist allows me the flexibility to design and create as my imagination dictates.

Obviously, making money from my artwork could be a definition of my success. It is not always about the money though. It is very satisfying to see one of my shirts on a complete stranger enjoying a stroll down Orange Avenue. Equally as satisfying is the positive feedback I have received. A simple verbal acknowledgment such as, “I really love your designs” or “Are you making a 4th of July shirt this year? I really want to buy one!” makes it all worthwhile.

The characteristic that best describes me and my artwork is that I am very meticulous, almost to the point of missing deadlines. My artwork is never complete until it is perfect. Never has a design been completed in one take. I have been told I spend too much time on my designs. I like to think the finished product speaks for itself. It is never ready until it is ready.

Have things improved for artists? What should cities do to empower artists?
I think today it is easier for artists to get their artwork out to the public, by way of social media. Facebook, Instagram, and Twitter have significantly opened the door to new realms for artists. I feel San Diego is growing very rapidly and has built sort of an image for exposing local artists to the community and I would encourage local artists to get their works out there!

Do you have any events or exhibitions coming up? Where would one go to see more of your work? How can people support you and your artwork?
My designs can be found on my Facebook page, Instagram and the Coronado Historical Association Museum and my new website is almost complete. My most successful marketing strategy has been my loyal, local following donning my works and spreading the news via word of mouth. Coronado has always been unique for that!

Contact Info:

Image Credit:
Vela Estrela Photography
De Laurentis Design

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