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Check Out Noelle Caliguri’s Story

Today we’d like to introduce you to Noelle Caliguri.

Hi Noelle, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My story is layered with many complexities and isn’t very linear, but I feel like it’s symbolic of what most twenty years old’s face – a journey of exploration, trial and error and experimenting with what makes you tick.

Growing up, I was completely enveloped in YouTube videos, watching beauty tutorials online – it actually inspired me to start my own channel while in university and eventually, I landed a marketing internship with the first mega beauty influencer, Michelle Phan in Santa Monica. This was sort of a catalyst into the influencer marketing universe. Shortly after, I graduated from Cal State Fullerton with a Bachelor’s in Public Relations. Serendipitously, I found a job on the influencer marketing media buying team with a leading beauty e-commerce brand in Orange County. This brand really pioneered “direct response influencer marketing” before it exploded across the social media landscape. At the time, this was a start-up company, so I was really able to sink my teeth into new ideas and introduce innovative marketing strategies to the company, such as pitching products to celebrities, reality tv stars and major media outlets. I have to say, working at a start-up ignited this entrepreneurial spirit in me. My father has owned his own business, We Care Carpets, for over 30 years, so subconsciously, I’ve always held this burning desire to start something of my own too.

A year or so after I left that beauty brand, I co-created a performance-driven influencer marketing agency. Over the span of three years, it grew to a substantial size. Our clients were direct to consumer household brands in the food/health/lifestyle verticals. Kickstarting this company was the most rewarding yet challenging endeavor I’ve ever embarked upon. But like so many of us, I slowly began to neglect my own health, not allocating any time for self-care and experienced all of the ramifications of burnout. Rewind to the Fall of 2020, I went through a huge radical wake-up call not only with my physical health but mental health. Without writing a robust narrative, I’ll just say it was completely debilitating. I couldn’t work anymore and felt completely helpless. This life crisis forced me to hit the pause button, course correct, and really analyze my priorities in life. With the help of my business coach, Angie Swartz, I eventually decided to resign, start a new chapter, and design a brand new ‘renaissance’ career that incorporates all of my true passions: writing, cuisine, media and performance.

In April, I launched my own food and beverage copywriting/content marketing business, helping DTC brands, publications and restaurants create a strategic stream of content that hits multiple digital touchpoints. Some of the services I offer include but are not limited to blog and article writing, brand messaging and social media content creation. It’s been so empowering to launch this company and ultimately be in the driver’s seat. It allows me to lead a flexible schedule, so I can prioritize my mental health and also have time to perform again! Sidebar – I’ve been a stage performer since the age of five. 🙂

So yes, I was not exaggerating when I say my journey isn’t linear. But guess what? Through these inevitable challenges, we grow into our fullest potential, ultimately making space for experiences that are bigger and bolder than our wildest dreams.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Launching my own company has not been a smooth road, but I’ve learned so many valuable lessons along the way, again, through trial and error. I think I underestimated how much you need to boldly step out of your comfort zone, whether that’s posting behind the scenes snippets on social media, mingling at networking events or booking discovery calls with new clients. Also, pitching to prospective clients and not getting a response can sometimes feel disappointing, but I’ve quickly learned that it’s just part of the process. Shifting your mindset can turn bad days into great days rapidly. I also keep to a habitual morning routine that sets the tone for the rest of my day.

Can you tell our readers more about what you do and what you think sets you apart from others?
I offer DTC food brands, publications and restaurants an expansive suite of copywriting and content marketing services to ultimately up-level your digital presence. Coming from a direct response background, I’ve written copy for leading brands such as Fabletics, Four Sigmatic, Winc, Magic Spoon, Tao Clean, Newton Baby and more. Over the years, I’ve optimized the craft of subconsciously capturing customers by infusing my copy with trigger words that elicit specific actions. My approach with clients is extremely collaborative. I want you to feel like I’m part of your team so we can brainstorm without limitations and exceed short and long-term goals.

Do you have any memories from childhood that you can share with us?
My favorite childhood memory was directing small, quirky performances with my sister and cousin. We would all dress up in elaborate, homemade costumes and perform in front of family members in the living room. Sometimes we sing to Celine Dion or make up a full-on play with intermission and “fancy” snacks. That memory makes me smile because as children, you fearlessly harness the full capacity of your wildest imagination!

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