Today we’d like to introduce you to Sam Palencia.
Sam, we’d love to hear your story and how you got to where you are today both personally and as an artist.
I spent most of my life in Riverside, California, where the majority of my family still lives. Growing up, I was a pretty quiet kid but always loved that I could connect with people by making something with my own two hands.
I’m so thankful that my family always encouraged me to be creating and I really owe the start of my passion for art to my mom and grandma. They are both the most resourceful, “make it happen” kind of ladies, I am so glad that over the years, I picked up a little of that spirit.
Some of my most favorite childhood memories were weekends and summer days spent at my grandma’s house working outside in her backyard, fixing up furniture and random things we found “treasure hunting” at the thrift store near her house, and accidentally sewing my pajamas to the quilt we were working on together.
What I love the most about art and design really stems from these childhood experiences. I feel the most aligned with my sense of purpose when I am using my hands to craft something and making the things I envision reality on paper.
We’d love to hear more about your art. What do you do you do and why and what do you hope others will take away from your work?
I am a designer and illustrator mostly focused on branding for other creatives. In my day to day life, this usually means my calendar is filled with logo designs, primarily for the photographer.
I went to school for traditional graphic design but really found my niche in illustration. I love working with my own hands to craft something off of the computer. My art isn’t perfect, feels a little wonky and I love that. I strive to emphasize that there were hands behind that logo or illustration and I hope that my art feels warm and creates a sense of connection.
My biggest goal with the designs and logos I make for my clients is to empower them to continue striving and growing in their own work.
What do you know now that you wished you had learned earlier?
Growth in art really just comes from making a lot of junk. I had a professor in college that would also say something along the lines of.. just keep trying and practicing until your skill matches up with your vision.
I always remember this and it’s been the most valuable piece of advice for my journey as an artist. You gotta start somewhere and the only way you’ll reach a place where you are proud of your work is to just keep at it.