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Community Highlights: Meet Deeanne Akerson of Kindred Bravely

Today we’d like to introduce you to Deeanne Akerson.

Hi Deeanne, please kick things off for us with an introduction to yourself and your story.
Like most origin stories, mine is one of personal need. I have two sons, and when my second was still breastfeeding, I was desperate for a comfortable pair of nursing pajamas that worked for late-night nursing sessions and made me feel amazing.

After looking at all the stores nearby and searching online, I’d found a few options, but nothing was exactly what I needed. At the same time, my husband was looking for a business idea, and one night I suggested nursing sleepwear. “Moms want to feel stylish and put together because sometimes we never make it out of our PJs. They just have to be cute, comfortable, and actually work for breastfeeding.”

We researched the idea, and a few weeks later, I was designing my perfect pair of nursing pajamas.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
It’s been such a fun journey so far, filled with many more high points than low points, but there were definitely some challenges – especially as we were just getting started. In the early days, before we had a team, it was just my husband and me, figuring everything out. It was hard to have huge aspirations but limited time and financing. There was so much we wanted to do, but we were forced to focus on one thing at a time to build our brand in a slow but sustainable way.

We’ve also experienced many of the classic growing pains that scaling companies do. In 2018 an ERP implementation took away a lot of our financial visibility. We had months of mounting inventory and overspending on marketing costs, but we made some great business decisions that changed our outlook, and we’ve never looked back.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
We make maternity and breastfeeding bras, underwear, and loungewear for new and expectant moms, with a focus on comfort, functionality, and style. We’re an award-winning maternity brand, and we’d love nothing more than to put a comfortable bra in every mother’s wardrobe.

In addition to incredible products, we’re known for our dedication to making moms’ days. As a team of mostly moms, we’re able to connect with our customers in meaningful ways because we’ve been there.

Pregnant and nursing moms often feel isolated, and we want them to know that they’re not alone. Yes, our products are super comfortable – and we know moms love how they feel in our clothes – but our primary focus is making sure moms feel understood.

With our social posts, blogs, and emails, we try to encourage every mom as she navigates motherhood. We strive to make her feel seen and heard – both for her role in her family and for who she is as a person.

Whether she’s expecting her first baby or weaning her fourth, we share relevant information, celebrate her journey, and remind her that she’s doing an incredible job.

We are truly passionate about encouraging every mom – because we know she needs comfortable clothes that work with her body just as much as she needs to be reminded that she’s amazing.

What matters most to you? Why?
In my personal life, nothing matters more than my family, friends, and loved ones. I love creating moments of joy in the everyday and making the time and space to connect with people and see them for who they really are.

Our approach at Kindred Bravely is based on this same idea: meeting people where they are and making them feel seen and supported. I love how dedicated we are to creating comfort and community for our customers, no matter where they are in their journeys.

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