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Community Highlights: Meet Isavel Rodriguez of MetamorphosisBF

Today we’d like to introduce you to Isavel Rodriguez.

Hi Isavel, thanks for joining us today. We’d love for you to start by introducing yourself.
I have been a makeup lover since I was 11, I used to work at the farm with my dad in Michoacan, Mexico, and at night I used to do my makeup. I moved to San Diego when I was 15, and started high school with no English but with a lot of dreams. I worked in the food industry for five years until I decided it was time to follow my dreams. I went to school and got my license as an esthetician, I also got my certification as a makeup artist, and currently working towards my Business Associates.

I decided to start my own brand MetamorphosisBF (metamorphosis is your best friend), it is a vegan and cruelty-free animal-inspired cosmetic brand. We have eyeshadow, lipsticks, Blush, bronzer and many more cute, affordable and high-quality cosmetics. I feel incredibly blessed with all the love I have received from my customers, I can’t thank them enough for their support.

We all face challenges, but looking back, would you describe it as a relatively smooth road?
I feel like the only struggle was finding the right people to promote and getting my brand exposure, but I know the time and hard work are the keys.

Alright, so let’s switch gears a bit and talk business. What should we know?
We are a family-owned. Vegan and cruelty-free, Animal inspired, High quality and affordable. And every item has a message.

Can you tell us more about what you were like growing up?
I was born in Sylmar, California, but I grew up in Michoacan Mexico, I moved here in hopes to help my family and a better life. I always loved makeup and business. When I was little, I worked in the field, and also I used to sell mangos, tomatoes, grapefruit. When I was in high school, I used to sell sodas and chips, later I started selling makeup from other brands, but my dream was there; I always wanted to have my own cosmetic line.

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