Today we’d like to introduce you to Jennalee Massey.
Hi Jennalee, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’m the owner of Boho Rocker Collection. Originally started this journey when my first son Aero was born in 2015, with a small Etsy shop that had about five listings. The idea was to reworking my son’s gently used cloths & upcycling items which in turn created a brand called Boho Rocker “Baby”. Since the volume had increased over the years on Etsy Boho Rocker Baby become an actual website! The brand begin to evolve rapidly so hand-selecting NEW wholesale items to add to the collection had to be done! In 2021 I continued the business journey with a fresh start & new name Boho Rocker “Collection.” Adding five different categories to my website ROCKABYE Baby for my babies.
Lil RockStars for my Toddlers
Rock me Mama for my hot mamas
And just added a Bad A*s Dad section for my rad dads!!
I wanted to have a one stop shop of rad items for everyone, not just babies! We shouldn’t suffer & dress like everyone else because we are in a rush & have kids!!
I was straight up motivated by motherhood you guys. Nothing is more powerful than a mother inspired entrepreneur. Having children has enriched me & my life more than any other aspect.
They remind me of growth & being powerful was something I had no clue until I became a mom.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
My boys are 6 and 2 years old. This entire business was created at wee hours of the night while they are in bed, during nap time, in the car, or with a baby on my hip or destroying my things
I HATE the assumption that moms are less productive or less committed. It’s so f*ckin’ bias!!!! Anything is possible & they remind me of growth & being powerful was something I had no clue until I became a mom.
Completing all of this and still being a great mom is something I’m very proud of even though it seemed damn near impossible.
We’ve been impressed with Boho Rocker Collection, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I’m not your typical mom.
I cuss a lot. F*ck is my favorite word.
I am super raw and real.
Some people like it some people can’t stand it. You either love me or you hate me.
I’ve learned to except that not everybody is going to cheer you on and I’m absolutely OK with that during this season in my life.
How do you think about luck?
Luck is what happens when preparation meets opportunity. I don’t believe in good luck or bad luck… People think my business happened and grew with “luck” and that is so not true. The real magic is simply believing in yourself and showing up every single solitary day.
- Email: Bohorockercollection@gmail.com
- Website: www.BohoRockerCollection.com
- Instagram: www.Instagram.com/bohorockercollection
- Facebook: www.Facebook.com/bohorockercollection
- Other: Tiktok @bohorockercollection