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Community Highlights: Meet Julianna Adams of Jules Fit

Today we’d like to introduce you to Julianna Adams.  

Hi Julianna, please kick things off for us with an introduction to yourself and your story.
It all started for me back in sophomore year of college in 2009. I had to fill in my college schedule with a few classes unrelated to my degree so I decided to sign up for a running class. I was never a runner, but my mom is an avid runner so I thought it would give it a try. I ended up having a teacher that was a record holder for cross country races who ran the distance of a marathon just for fun. 

Part of my final exam was I had to sign up for a 5k race or higher and just complete it. Through the course of the semester in this class, I took a liking to running and just the enjoyment of getting more movement into my day. I admired my teacher for how committed he was to his health and his persistence with his running regimen. 

I knew I would never be the same way he was with running, but I knew that health and fitness was turning into an important part of my life and I loved the feeling that it gave me. 

From there, I started running more avidly and worked my way up to running 5 hard marathons. Through that training, I also started getting into weight training. At the time, women at my university were not found in the weight room as much, but I didn’t let that intimidate me. I loved getting my other girlfriends more comfortable to lift weights and help each other feel more confident walking into the weight room. I started to improve me physique and really started to focus on my eating habits in college. Many friends wanted my advice on cleaner eating and proper workout routines and I really enjoyed helping encourage them. I realized that this was a passion of mine and I wanted to make this part of my life and my career. 

We all face challenges, but looking back would you describe it as a relatively smooth road?
One of my favorite quotes is “smooth sails never made a skilled sailor.” 

No, it has not been a smooth road and I think there should always be some struggle no matter where you are in your career because that means you are constantly growing. 

I think one of the biggest struggles that really shaped me into a better coach was the transition I made from being a master trainer for 3 years at 24-hour fitness to deciding that I wanted to be my own boss and leave the big box gym. 

I knew since the beginning that I did not want to be at a big box gym forever but I knew that I would use the time to soak up as much as I could from experienced personal trainers and learn how to coach many different kinds of clients. 

It was through my time at 24 that allowed me to feel confident to transition to working for myself. It was scary and a huge risk but I knew I wanted to challenge myself to run my own business and have the flexibility to train clients privately, in their homes, online, or at the studio. 

I stressed about making sure that I would get enough clients that wanted to stay training with me while being able to grow more and gain more clients. 

It took time and lots of faith, but I never once had to market myself to gain more clients, I have gained all of my clients through referrals. 

The pandemic created another struggle as all the gyms started closing down, including the private training studio I was training at. I had many clients that still wanted to train with me, whether it be in person at a park or transition to virtual sessions until we could meet in person again. 

That was a scary time with lots of unknowns of if you would keep your clients committed to their health and fitness. People needed to focus on their health and immunity more than ever so I made it my mission to keep my clients going. 

I coached many clients through zoom and a few I would see safely in person outdoors. It was a huge transition for everyone but I strongly feel keeping my client’s routine with their fitness was so crucial to keeping them healthy. 

This new way of coaching clients really made a more versatile coach. I’ve learned to work with any condition, any limitations, and make the most of a situation. 

The pandemic made me realize that I prefer to be on my own training clients from either the comfort of their homes, I made a training studio at my home for clients to come to a completely private facility and I’ve been able to start coaching clients online as many of my clients really enjoyed the flexibility that it offers them. 

Alright, so let’s switch gears a bit and talk business. What should we know?
I am a private trainer in the North County area and online nationwide. I specialize in training clients that are looking for an overall lifestyle change. I am not your coach if you are looking for a quick fix or crash diet coach. 

I work with each of my clients to build better long-term habits through small improvements to their daily routine that will set themselves up for success. Weight loss is great and it will happen but I want to make you love fitness and be committed to a healthier mind and body. I want you to have fun training with me and really start to see how much it positively impacts your life so you realize you cannot live without it. 

I am your coach if you are a mom realizing they need to put themselves first, in order to be able to give more to their loved ones. I am your coach if you are a busy businessman or woman who is driven in their career but needs direction, structure, and versatility in their workouts and nutrition. 

I know my clients come to me because they love the workouts, but more than anything, they stay training with me because I truly love what I do and I love my clients. I am more than just your coach; I am your friend and biggest cheerleader. I love to make you laugh and give you the motivation to tackle your everyday stressors. 

I believe a great trainer is not just a trainer, but a life coach through helping each client develop a stronger mindset for all aspects of life. 

We’d love to hear what you think about risk-taking?
I believe that if you’re not taking risks, you have no way to gauge your growth. The only way we learn is through taking risks and possibly even failing at times and that is okay! If we are not growing, we are dying. You take small risks every day that we don’t realize. From driving in a car to adding extra weight in your squat. If you are not making attempts to growth, you will start to feel lost or start to get complacent in life. Life is meant to be lived and take risks is part of that living. 

So many people are too afraid to take risks because of the idea of failure and I wish more people would accept that failure is part of life and it only helps shape you to be a stronger person. Risk can take you to the next level, catapult your career, help shift you in the right direction and motivate you to keep wanting more out of your life. 


  • Intro 3 sessions $179

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Lauren Nicole Peters

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