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Community Highlights: Meet Lauren Evans of Design and Streamline Solutions

Today we’d like to introduce you to Lauren Evans.

Hi Lauren, we’d love for you to start by introducing yourself.
My name is Lauren Evans and I’m the owner of Design & Streamline Solutions. I started working in a corporate environment at the age of 18. Over the next eight years, I accumulated a lot of experience in sales, marketing, and corporate communications, but I was ready for a change. I earned a Marketing degree from SDSU during that time and loved working in the field, but I found the corporate environment stifling. I wanted more creative freedom and the opportunity to feel like I was really helping people and having an impact with my work.

After a lot of prayers, I left the corporate world and started my own business as a Mary Kay consultant. I love the products and still run that business as a hobby, but I very quickly realized that I found the most joy and satisfaction when I was helping other Mary Kay reps and other business owners I met in networking groups with setting up systems, marketing, and the back-ends of their businesses. And that is where Design and Streamline Solutions was born.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I wish I could say that it was smooth sailing right away, but of course, there were some challenges in the beginning stages of my business. I knew early on that I enjoyed helping people with the back ends of their businesses and with setting up their marketing and systems/tools, but I didn’t quite know what to call that.

I didn’t have a business name (I was just operating under my name), and I was trying to figure out how to describe what I do. I had no idea what to charge so I underpriced myself. There were definitely times I didn’t get a job or didn’t get the opportunity to work with somebody because I couldn’t clearly articulate what I offer and who I help.

As I gained more experience and confidence, the first transition I made was moving from my personal name to the business name Design and Streamline Marketing, as I thought my marketing degree and expertise would be my focus. After working with a few clients and really digging in with one of them, I realized it wasn’t so much just the marketing I was helping with, but all of her back-end solutions. Although I did spend time making sure her marketing materials were on point and that what was going out to clients was the best representation of her brand, I also made sure that it was easy for my client to use the materials and that it was easy for HER clients to engage with the materials as well. I was figuring out what systems and tools would be the best to simplify her operations and realized my impact was much more than marketing alone – and that’s when everything clicked. I made the change to my current business name: Design and Streamline Solutions.

I think what I experienced is a common struggle for new businesses. It can take a few years to figure out exactly what you’re doing, what your prices are, and how to be confident in what you offer and who your niche or target market is. Once I became clear on who I serve and how I provide value to them, Design and Streamline Solutions really started taking off.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Design and Streamline Solutions helps small business owners save time, money, and headaches. I look for opportunities to streamline and simplify operations, workflows, back-end processes and to reduce steps with automation and integration of programs. I also help clients make the most of the software and programs they already own and use. Many times, business owners aren’t even aware of and don’t know how to use some of the features they’re paying for. My superpower is that I am often able to suggest additional solutions or features that are free or low priced to help streamline their business even further!

I have helped a wide variety of small businesses, including law firms, caterers, financial advisors, nail salons, and even auto shops! I am proud of my reputation for being honest and ethical. I don’t outsource anything and will work hands-on with you to customize your operations, your website, and the solutions you need to make sure that your customers have a great experience and want to keep coming back to you and referring people time and time again.

Can you talk to us a bit about the role of luck?
Whether you call it luck, hard work and determination, or God’s Blessings (or a little of all three!), I do feel very fortunate that my business has grown entirely by word of mouth. I firmly believe God has put the right people in my path. I have worked with the right clients, have had the right opportunities, and have put in hard work and effort, all of which has led to clients referring other clients, who then refer others themselves! There is no higher compliment than when a happy client expresses their pleasure and satisfaction with my work – and the experience of working with me – and refers me to someone else. I am honored that this has been the main source of growth for Design and Streamline Solutions.

Contact Info:

Image Credits
Molly Dillon Photography

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