Today we’d like to introduce you to Lucero Clark.
Hi Lucero, so excited to have you with us today. What can you tell us about your story?
I was born in Veracruz, Mexico in a very traditional family with deep roots in the community, my parents loved arts and my family, in general, is full of very creative people. Music, visual arts, history, and love for nature were a natural part of our daily life, we also lived our Mexican traditions with joy and pride and our home was the place for most family and friends’ big parties. I grew up surrounded by friends in a social circle where everybody was seen as extended family, my memories of Mexico are all full of color, music, joy, and great flavors. My introduction to fashion came almost unnoticed since a remember my parents were both total fashionistas and, in my hometown, people generally dress up for everything so style was expected; my first conscientious encounters with fashion were, going to the seamstress to get my clothes done, when I was around 10 my mom let me order what I wanted, and so I started designing my own clothes and special occasion dresses. Later as a teenager, I developed a fascination for movies and thought of becoming an actress but soon enough I realized that costumes in historic movies mesmerized me and it was then when I decided I wanted to become a fashion designer. At the same time, I started studying fashion I took on languages because I always liked the idea of traveling and experiencing other cultures and that allowed me to go to Italy on a scholarship and do some fashion courses in there. After finishing school, I started working in Mexico City for a t.v. network on the costume department and was a short-term apprentice at the costume workshop for the Ballet Nacional de Mexico. The desire to do my own designs directed me to move back to my hometown where I opened my own atelier and worked for private clients for over 22 years, during that period my atelier grew, and I designed for Statewide beauty pageants, had fashion sections on local T.V. and radio, did several fashion shows for charity events both in Veracruz and Mexico City. In 1914 I opened my own school where I thought pattern making, specialized sewing, and construction techniques to fashion students and young designers.
In 2019 I moved to San Diego to marry, and after settling into my new family life, decided again to begin a new fashion business, Lucero Graham Bespoke Fashion.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
Sure, my first struggle was within my family, at first my dad was disappointed when I told him I wanted to study fashion, I was always a good student, and he was specting me to take on a “more serious career,” that passed and got better after a couple years but for me, it was also hard starting my own business in my early twenties with no savings to back me up and trying to get people to know my work and built a clientele in a creative field that indeed was not always seen with enough respect or seriousness and in a time when media was not as massive nor effective as it is now, back then it took a long time to get your name out there and create a reputation that would change people’s minds into seeing fashion as a more artistic expression.
We’ve been impressed with Lucero Graham Bespoke Fashion, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
My business is focus on designing and producing custom, one-of-a-kind garments for women, and my specialized services include color analysis, wardrobe analysis, and creating custom mini-collections for individuals which complement the existing clothing they have and love. I am also very excited to share and promote my latest creative collection, Bloom, which will be posted in my online store very shortly. What I enjoy most is connecting with women to understand their ideas and helping them look and feel their best.
What matters most to you?
God and family. I’m a devoted Catholic; God and my family have always been the two pillars of my life; they are my source of love and hope. Since childhood, I was thought that spirituality and my relationship with God was the essence of my life and the fountain of all good. I learned strong moral values from both, and they keep me in a path of righteousness that motivates me to be to do my best for others and for myself.
- Website: www.lucerograhambespoke.com
- Instagram: @lucerograhambespoke
- Facebook: @lucerograhambespoke
Jessica Napier Photography