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Community Highlights: Meet Morgan Rico of Audacity Coach

Today we’d like to introduce you to Morgan Rico.

Hi Morgan, please kick things off for us with an introduction to yourself and your story.
My career started when I became a Registered Nurse in 2011. I got into healthcare because I genuinely love taking care of people and the complexity of being a human. Our bodies, minds, and souls are so fascinating! After many years working as a nurse and being in the healthcare world, it became more and more apparent that there was always an undercurrent to everything we were doing – money. The goal of healthcare and our society, in general, is to keep people sick, but alive, in order to continue to profit from them. So I started to seek alternative ways to help people, without the red tape and constructs of our healthcare system. Along came coaching. I met a woman through Bumble BFF, who became my best friend, and told me she was a life coach. I had never met anyone who actually called themself a life coach before, I thought it was a fake career that rich people made up so they could tell other people how to “live their best lives”. But the more time I spent with her, the more I noticed how lit up she was at the end of her workday, in stark contrast to how burnt out I was at the end of my workday. So I started to inquire more about what she did, and eventually attended a workshop held by Accomplishment Coaching. I loved the tools we learned in the workshop and philosophy around this new concept I learned about called Ontology, the study of being. I started doing research on how to become a health coach because of my background in nursing and the idea of calling myself a life coach made me want to crawl into a hole and never be seen again. I ended up signing up for Accomplishment Coaching’s Coach Training Program, a year-long coaches training and personal transformation program. It only took about a month in the program for me to stop calling myself a health coach and be honest with myself – that I actually wanted to be a life coach.

A life coach works with the whole person, not just the physical, and that is what I believe is truly needed for healing and growth. AC uses an ontological approach to coaching, which was something that took me some time to fully grasp but has made the biggest difference in my life and caused the most transformation in me, more than anything I have ever done before. I work with my clients not only on their hopes and dreams for their future but also about how they are being about their life. The experience of their life is what is most important to me, not just the goals achieved. I work with my clients 1:1 virtually or on the phone for 1 hour a week to really change the experience of life they are having, to help them see the world through new eyes, and to support them in moving their goals forward.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Going from being a nurse, where there is a ton of job security, to being an entrepreneur has been a major change for me. It’s definitely not the easier route. Easy would have been staying in my nursing career forever and allowing the broken healthcare system to pay my bills for the rest of my life. But spiritually I just couldn’t do it anymore. It no longer felt aligned and got more and more uncomfortable for me to do my job. Starting a business from scratch in a field you are brand new is a struggle.

Talking to people about coaching was a big struggle in the beginning because it took time for me to even fully understand the power of coaching and be able to translate that to others. I’m not a “sales” person. But in the beginning, I thought I had to be. I stumbled and fell on my face a lot in the beginning. I spent a lot of time and energy on things that didn’t really matter like coming up with a marketing strategy, going to tons of networking meetings, building a website, making business cards, etc. Those things were all just to keep me busy so I didn’t have to do the scary thing – talk to people I actually know! Once I started doing that, my business started to build momentum.

Appreciate you sharing that. What should we know about Audacity Coach, LLC?
I work with my coaching clients 1:1 virtually or on the phone for 1 hour a week to really change the experience of life they are having, to help them see the world through new eyes, and to support them in moving their goals forward.

I want my clients to be audacious in what they want from life and how they go about getting it. No holding back, no hiding. I practice this in my own life by taking bold, scary actions and that becomes the clearing for my clients to do the same.

What quality or characteristic do you feel is most important to your success?
Grit. I’m not afraid to get my hands dirty and do the work necessary to get where I want to be. I don’t give up.

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