Today we’d like to introduce you to Tisha Galloway.
Hi Tisha, please kick things off for us with an introduction to yourself and your story.
Photography has been a passion of mine since I received my first camera at the age of ten. I took Photography classes in high school and college, using an old manual film camera and learning how to develop film and prints in a darkroom. While in college, I got my first real taste of being a professional photographer – although I was far from it! – by taking senior portraits, engagement photos, and album cover photos for a band.
After graduating college, I worked “regular” jobs but still continued to do photography on the side with a wide variety of gigs such as providing marketing material for a summer camp, creating a portfolio for a band, and portraits for friends and family. In 2013 I was working at a private school and found myself unexpectedly filling in as the interim Photography teacher for the remainder of a semester, which led to an influx of Senior portrait sessions. That semester got me hooked on Photography as a career! But my time as a professional photographer was not yet meant to be. I made the decision to be a stay at home mom with our son with the intention of starting my photography business when he started school.
Fast forward to 2019 when my son entered school and I officially started TPower Photo. I was so excited about the possibilities of 2020, and then the pandemic struck. I used much of that time away from shooting to further my photography education with a number of online courses. As the country began opening back up, I attended two photography workshops, went through a business course, and completed an in-person mentorship. During all that, my skills improved and I now feel as if I’m starting anew again because I’m a different (and much better!) photographer than I was before the pandemic hit. Bring on post-pandemic 2021!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The pandemic presented a huge challenge for my business, as it did for many businesses. Fall is typically the busiest time of year for family photographers so having wrapped up the 2019 busy season not too long before the pandemic hit, it felt like my business came to a grinding halt when restrictions were put in place. As the restrictions lingered on, all momentum I had gained during the Fall went by the wayside. That’s tough for a new business that relies primarily on word of mouth marketing! Although many local restrictions had been lifted enough for photographers to resume sessions by Fall 2020, many people were still unsure how safe it was to venture out for photo sessions given they wouldn’t be wearing a mask. The unknown of so much surrounding the pandemic made it challenging to make any future business plans, but the positive is that it gave me a lot of time to focus on education!
Thanks – so what else should our readers know about TPower Photo?
I’m a natural light photographer specializing in families, couples, and seniors. There is something uniquely special about each of those categories and I don’t know if I’ll ever be able to pick a favorite. During a session, I’m always happy to get a few “look at the camera and smile” shots, but the magic lies in the natural, authentic interaction between people and that’s what I love to capture the most for clients. Mama’s little boy won’t always be small enough to snuggle. Daddy’s little girl won’t always want him to twirl her. Those are the moments I guarantee you’ll want to be frozen in time.
I believe my editing style sets me apart from many other photographers. I personally love color and vibrancy, so I incorporate that into my work. I take location and a client’s home decor into consideration when helping them select wardrobe so there’s a good mix of colors and neutrals. Too much color can be overwhelming, while too little can cause clients to blend in too much. When editing, I love to make colors pop without changing the original colors, so I would consider my style to be vibrant and true-to-life. If you love color, you’ll love my style!
And in case you’re wondering where the name TPower Photo came from…Power is my maiden name and years ago, before meeting my husband, any time I would print and frame my images, I would sign the mat “tpower” so it just stuck throughout the years. Plus, Power is such a great name, I had to keep it for my business!
How do you think about luck?
I don’t believe in luck. I believe there are many moving parts, so to speak, when it comes to life and business. My personal decisions, the amount of work I put into something, plus factors that are out of my control, such as other people’s decisions that may affect me or my business either directly or indirectly. I make decisions in a way that I feel sets me up best for success. I take my job seriously and I put in a lot of hours behind the scenes that most people will never know about. I want my business to be successful in that I want my clients to be thrilled and filled with joy every time they look at their photos. I recognize the investment that goes into doing a photoshoot – not just money, but time and energy also. I want to honor that investment by being the best photographer I can for each client, and I think my work ethic and skills will help me achieve that, not luck.
- Nostalgia Session: 20 minutes, 10 edited images, $275
- Legacy Session: relaxed time (average 45 minutes), 30 edited images, $425
- Senior Sessions: customized to each individual Senior, starting at $300
- Email: email@example.com
- Website: https://www.tpowerphoto.com/
- Instagram: https://www.instagram.com/tpowerphoto/
- Facebook: https://www.facebook.com/tpowerphoto
Headshot – Theresa Sherron Photography All other images – TPowerPhoto