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Community Highlights: Meet Vera Ross

Today we’d like to introduce you to Vera Ross.

Hi Vera, so excited to have you with us today. What can you tell us about your story?
I created my personal training and health coaching business in order to help others create happier, healthier lives through fitness and nutrition. A former collegiate runner, I am on a mission to share my passion for health and fitness with those who are looking to make lasting and meaningful lifestyle changes. With a holistic approach to coaching, I lead clients through personalized workout sessions and provide guidance on daily routines, meals, clean eating, and all the elements of a healthy, sustainable lifestyle. My background in Psychology and Masters of Public Health Promotion degrees enables me to work with clients towards creating lasting behavior change in the areas of health and well-being. My goal is to ensure that each client walks away with a solid foundation and results that they know how to maintain on their own. I offer 100% remote workouts, training clients over FaceTime and Zoom from their preferred location. In San Diego, California, I offer in-home or socially-distance outdoor training, meeting clients at their preferred location upon request.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
My journey to personal and professional fulfillment has not been a linear one, and it is a journey I am continuing to take one day at a time by constantly continuing my education. Early in life, I had an aptitude for all things physical. Growing up, my dad taught me how to run (he was an avid distance runner when the sport was still relatively new in the US), and my stepdad and mom took me waterskiing, snow skiing, and I was always on a bicycle or rollerblades during the summers. Throughout high school and college, I found success and achievement in my athletic career as a distance runner, earning an athletic scholarship and several state and national titles throughout that part of my career.

After graduating with my undergraduate degree, I found myself- like many do- struggling for a sense of identity. Now that I wasn’t running at a high level of competition, now that I didn’t have coaches and academic advisers pointing me where to go every day, I felt lost and unanchored. I moved to San Diego and began living a lifestyle full of partying and unhealthy behavior. For about five years, I just felt… off. I knew something was missing in my life but I couldn’t seem to find what I was looking for. After trying and failing almost every job you can think of, I found myself in a new relationship and surrounded by some new friends in the fitness industry. I got my first certification, started teaching group fitness at a small studio and things began falling into place. I felt more and more that I was in the place that I was meant to be.

I had the opportunity to start my own personal training practice very quickly, and I opened my first business in 2012. When I first began training clients, I noticed that most people coming to see me needed more than just a workout. Stress management, practical nutrition information, and just having an expert in cutting through all of the misinformation in the health and fitness world became priorities for me in order to offer clients a more personalized coaching service. My approach to training clients is all about the individual: it is my job to educate each client and to introduce new methods and ways of doing things that fit their lifestyles and needs. I learned very early on to not push my personal values or beliefs onto clients, but rather to introduce clients to a wide variety of tools/strategies and really work with each person to find the habits and practices will best serve them for the long run. Just the same way I teach clients to find the methods that work best for them, I would encourage anyone struggling to find their professional footing that any road you take will require you to just put in the time; we may never feel like we ever truly get “there,” so we must learn to fall in love with the process: the process of getting healthy, the process of progressing in a career, or whatever your goal is, learn to love the work you do on a daily basis.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I work with clients to bridge the gap between actions and intentions. With so much health and fitness information available these days, it can be difficult to discern which workouts, diets, and/or health products are right for you. I provide the expert knowledge to empower you to make the health decisions that are best for you, coaching you towards the goals that are most meaningful to you. For years I worked with personal training clients who were experiencing symptoms of larger, lifestyle-related concerns. As a certified health education specialist (CHES®) I provide highly specialized coaching to individuals who are serious about focusing on their health on a daily basis. Starting with an initial consultation, all clients are guided through personalized programming tailor-made to fit each individual client’s unique lifestyle.

I am proud to build long-term relationships with my clients, and I strive to provide focused attention and personalized support designed to create lasting change. Clients who work with me learn to become their bodies’ own best experts while fostering autonomy for sustainable success! I deliver socially distanced workouts to people’s homes or parks in the San Diego area. I also work with clients living all around the world, providing live fitness and health coaching online, FaceTime, and other remote platforms. I specialize in helping clients create sustainable health behavior changes; more than just a workout, I help busy people create meaningful, healthy routines that work best with their lifestyle.

What’s next?
COVID-19 was a catalyst for me to offer a greater degree of personal service to clients. Inspired by the need to feel a greater sense of connectivity with the clients I now see over a screen, I have worked to create the same personalized level of coaching to my clients- no matter where in the world they are. We are all using online tools and resources on a daily basis now more than ever and have gotten used to the format as a way to get work done, stay in touch with loved ones, and access services such as online classes, virtual doctor’s visits, and remote workouts.

Working remotely with a health and fitness coach allows clients to take that important first step towards lasting change: starting where you are, with what you have. By removing the barriers of having to get to an outside location, and the extra time and expense that those traditional office visits incur, clients have greater ease of access which ultimately leads to greater success with a health and fitness routine. I now do more than half of all business online and I am so excited at the opportunity to be able to reach and help more people than ever! I am looking forward to continuing to expand my online offerings so that I can help as many people as possible to create the healthy changes they would like to see in their lives.

Contact Info:

Image Credits
Beach photos: @lovejaynoelle Jaymie Harrison White board photo: @brittney_hogan Brittney Hogan

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