Connect
To Top

Conversations with the Inspiring Ameer and Sam Navidi

Today we’d like to introduce you to Ameer and Sam Navidi.

Ameer and Sam, please share your story with us. 
My mom signed my dad up for a woodworking class at Palomar College to replace his weekday evening soccer games as he was getting too old for that. It stuck immediately and dad bought a few woodworking tools shortly after. I didn’t have much interest in woodworking at the time, but I did want to see what these tools were all about. I asked my dad if he could help me make a cutting board, this was 2008. I enjoyed it so much, I made sure to always have some project ideas and at least one project in the works. Before I knew it, we were working on projects for other people who saw what we made and commissioned something for themselves.

Along the way and in between time in the shop, I picked up leatherworking, as the similarities between design and build for leather seemed to align with how I understood working with wood.

Look & Feel is a family-owned business specializing in custom-made wood furniture and leather goods. All of our work is hand crafted from our workshop located in Poway, California.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Time is our biggest enemy!

Finding a balance between family, work, obligations, friends, and all the other things life throws at you is the toughest obstacle. Everything wants your attention and there’s only so much time each day.

Start. Stay focused and keep your feet moving. Making a bit of progress each day is all we strive for.

So let’s switch gears a bit and go into Look & Feel story. Tell us more about the business.
We create custom heirloom quality furniture and leather goods. Both my dad and I have degrees in mechanical engineering, so we pride ourselves on solid design and a firm understanding of materials. Quality, functionality, and aesthetic are out key objectives. We want our products to look and feel great, hence the name! We want to create a relationship with our clients and provide an experience. Working with us isn’t like walking into a store, pointing at something and then paying. We collaborate and consider your needs, it is important that the process of building a custom piece brings value to our clients.

Some products we have made in the past include dining tables, coffee tables, live edge furniture, cheese boards, children’s table sets, toy chests, cabinets, leather tote bags, leather belts, leather cases and more.

Do you have any advice for finding a mentor or networking in general? What has worked well for you?
Stop being shy and stop being afraid.

Just keep looking and asking until you find a fit that works for both of you. A mentorship is two way just like every other relationship, therefore, you need to provide value to the mentor, as well as them providing you value by teaching you.

Contact Info:


Image Credit:
Look & Feel

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in