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Conversations with the Inspiring Gina Marie Pauling

Today we’d like to introduce you to Gina Marie Pauling.

Gina Marie, can you briefly walk us through your story – how you started and how you got to where you are today.
I started doing makeup 5 years ago as a fun hobby! I’ve been a fine artist and a painter for as long as I can remember. My mom was extremely artistic and always encouraged me to explore my creative options, so when I started working in cosmetics I jumped at the opportunity to paint faces. I remember being so nervous about my artistry certification, and thinking to myself “If I can paint makeup on a face on a canvas, then, I can paint makeup on a face in real life.” I’ve worked in cosmetics now for 5 years! I love it. I’m now a Senior Artistry Trainer as well as a freelance makeup artist, and I couldn’t be happier. I love that I get to teach artists about makeup artistry, from a fine art perspective.

Has it been a smooth road?
No, it hasn’t been a smooth road. When I started doing makeup, I remember thinking to myself “I’ll never be able to learn everything about every product in this store.” It requires so much time and dedication. I had to put in work outside of work, and research products, techniques, the OG makeup artists, brands and their backstory. I think anything worth having, is worth fighting for. I’m a little obsessive when it comes to my passions. But, on the other side of things.. I do still work in retail… So sometimes, it’s tough because you can work work work as hard as you can but someone else still gets to decide what happens in your future. So, I started freelancing and focusing on my Instagram presence to get that control back! It’s a balancing act.

So let’s switch gears a bit and go into GPBeauty story. Tell us more about the business.
I am a Senior Artistry Trainer. I’m the one who certifies you to work at our (my retailer whom I won’t mention) beauty studio and take appointments. If there’s a new brand, new product, tool, technique anything that you could be trained on… I’m on it. If you have questions about any kind of artistry, I’m your girl! I’m curious to hear what other people would say I specialize in… I don’t think I specialize in one thing specifically. I’m pretty proud of my ability to work with any age range, skin tone, skin type. But, I really do love to do super avant-grade, editorial, dramatic makeup. I just live for the transformation.

Do you have any advice for finding a mentor or networking in general? What has worked well for you?
I am really fortunate to have a family FILLED with strong, inspirational women. My mom and my Dama, (Grandma) specifically have been the biggest role models in my life. When I was young, I remember watching them get ready every day. They were so glamorous. Not overly done. Just perfect. Never a hair out of place. Perfect makeup. Perfect outfit. Just… always beautiful. I remember sitting at my Dama’s vanity and I would play in her makeup without a clue as to what I was doing. I would use her red lipstick and draw fake beauty marks on my face, and she never once told me I looked crazy. She always encouraged my creativity! Not to mention, now, I work with a team of 70+… the majority of them are women. Every single day, I’m inspired by them. They’re all strong, beautiful, talented. I learn something new every day. I’m surrounded by alpha females.

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