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Conversations with the Inspiring Jessica Cui

Today we’d like to introduce you to Jessica Cui.

Jessica, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started my food Instagram about a year ago, and it was mainly out of boredom. I graduated from college three years ago and have since been working as a software engineer. Although working in tech is as exciting as it sounds, my life outside of work was not nearly as fulfilling. I felt the need for a hobby, and that’s when my food Instagram took shape. I’ve always had a thing for food, photography, and creative design, but never had an opportunity to channel these interests into anything. And given the wonderful platform, Instagram provides, creating a food Insta was a perfect choice.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Overall, it has been a smooth road for me, but I think consistency has probably been the biggest challenge. For me, I didn’t want to just post any food pictures, I wanted to show my followers quality pictures with my honest opinions. So, even though I go out to eat often, I don’t always have a lot of content to post because sometimes the photos don’t come out well or the food is not as good as you’d expect. This made it difficult to post regularly and it sometimes sucked because I think consistency is one of the key ingredients for a growing Insta.

For other women just starting their journey: it’s sometimes easy to get carried away or call quits when things don’t flow your way, but don’t forget why you started this journey! Persistence and hard work will pay off!

Please tell us more about what you do, what you are currently focused on and most proud of.
With my food Instagram, I mainly focus on colorful, creative, and unique food. I like to show my followers interesting eats they might have never tried before in hopes for them to view my page as an inspiration for when they want to try something new or unique. I also enjoy taking action shots more than plain photos because it allows me to channel my creativity into the photos. Although there are lots and lots of talented food Instagrammers out there, I’m still proud to be able to stay true to myself and will continue to do my best to bring unique and creative content to my viewers.

For good reason, society often focuses more on the problems rather than the opportunities that exist, because the problems need to be solved. However, we’d probably also benefit from looking for and recognizing the opportunities that women are better positioned to capitalize on. Have you discovered such opportunities?
Going through college as a computer science major, I was always one of the few females in my classes but that never stopped me from pursuing an engineering degree. I believe women can excel at anything if they put their mind into it, it’s really about hard work and persistence.

Contact Info:

Image Credit:
Profile photo by Shay Wu

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