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Conversations with the Inspiring Josette Alvarez

Today we’d like to introduce you to Josette Alvarez.

Thanks for sharing your story with us Josette. So, let’s start at the beginning and we can move on from there.
Before I chose a career in Real Estate, I was looking for a career opportunity that allowed flexible hours, no ceiling on how much money I could make, and something that was going to be long term. I guess you could say I had the entrepreneurial spirit! A girlfriend of mine was telling me about how selling real estate affords her all of what I was looking for. So, without an ounce of knowledge or experience in real estate, I took a leap of faith and jumped right in! By nature, I am very thorough, detail-oriented, and ask a lot of questions. After I had a clear understanding of how real estate transactions transpired, I quickly realized how under-represented so many home buyers are sellers were. It was at that point that I made it a priority to educate my clients on the process of buying and selling so they felt empowered throughout the transaction. I wanted to provide the best representation to any home buyer or seller as they deserve.

Since then, my business has grown year over year. I feel like I had a good grasp on how to best utilize social media to leverage my business from early on. I would take funny videos of me at open houses and post them to Facebook, or do a slow-mo video of buyers getting keys thrown to them at closing. People seem to appreciate the unconventional insight on my current sales as opposed to a picture of the home with SOLD written on it.

Personal growth has run parallel to my growing business. Stepping outside of my comfort zone to do things to help grow my business and brand was something I found myself doing often. From appearing on radio shows to now being casted on The American Dream TV (a show about real estate), I am constantly pushing myself and looking for an opportunity to grow, meet people, and learn from others.

I am incredibly grateful for the success and accolades my career has brought me. My end goal is for my success to allow for opportunities to give back to my community. Most recently, I sponsored our middle school kids Walk-a-Thon. My contribution allowed every student to receive a T-Shirt for the event as opposed to them having to raise “x” amount to get one like in previous years. I wanted every student to have a shirt, and for no child who may not have the ability to raise “x” amount be left out. It was an incredible feeling that has me hungry to do more along those lines.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There’s this perception, that even I was guilty of assuming, that selling real estate is an easy paycheck. So much of it is glamorized (especially with the scripted reality real estate shows), but you don’t really understand how stressful and demanding it can be if you take it seriously and run it like a full-time business. Essentially you are your own boss, which means you are the only one to hold yourself accountable. If you treat this like a business, you should be out there hustling (with heart) every day. If you are consistent, you will see results. If you’re not consistent and disciplined, your income can be unstable leaving you to wonder if it’s worth it. When you do see the results, setting boundaries is crucial. Being able to carve out exclusive time for yourself and/or your family is necessary to sustain a balanced life and long term, fruitful career. I should be taking a dose of my own advice! I still struggle with balancing a full time, growing career, being a mom to three kids, being a wife, co-chair of the PTA, neighborhood family coordinator. a friend, and make time for myself.

What do you do, what do you specialize in, what are you known for, etc. What are you most proud of? What sets you apart from others?
I help both buyers and sellers achieve their real estate goals. Starting as a solo agent, and not being a part of a real estate team, I was able to learn both sides of a real estate transaction. This allowed me to really see how buyers and sellers think/feel during a sale. This is helpful for who I work with because I know how the other party thinks… great for negotiating! In the past six years, I’ve also gained massive experience with contingent buyers and sellers because the market is prime for homeowners to sell their home to buy another. My bulletproof marketing plan have allowed for so many successful contingent sales. I do look for an opportunity to grow from each sale. I am always hungry to learn more so I can provide the best service for my clients.

People really know me and my brand for being my authentic self. Social media plays a big role in staying connected with so many friends and clients I have helped in the past. On my social media, I am pretty open and keep it 100 from day one. I’ve shared personal stories like our journey about learning our youngest is on the autism spectrum and what I do as a morning routine to stay motivated. I think people have been receptive to that. I have a good balance of real estate related posts and Josette posts. People who really, really know me- know me for my sarcastic, dry sense of humor, passion for helping anyone in need, and know which red wine to buy me for my birthday. 🙂

For good reason, society often focuses more on the problems rather than the opportunities that exist, because the problems need to be solved. However, we’d probably also benefit from looking for and recognizing the opportunities that women are better positioned to capitalize on. Have you discovered such opportunities?
Women are incredible beings and can do anything they put their minds to. We are biologically wired to grow humans inside of our own bodies, for god sake! We have the ability to handle so much. I believe any opportunity open to a man is just as accessible to a woman. In today’s world of real estate, women tend to have a better grasp on utilizing social media to leverage their business, in my opinion. Pair that with either personality trait of being organized or being outwardly social, building a business in real estate is easily attainable.

Contact Info:

  • Address: 655 W Broadway suite 1655
    San Diego, CA 92101
  • Website:
  • Phone: 619-244-3934
  • Email:
  • Instagram: josette_realtor
  • Facebook: josettesellssd

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