To Top

Conversations with the Inspiring Julia Hurworth

Today we’d like to introduce you to Julia Hurworth.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
It all started when I was fifteen and started getting my nails done. I always thought it was amazing when the techs could do any type of art in such a small area. As I went through high school, my parents had always wanted me to go to university, so that was the only route I was working toward. Nail school was out of the question. My mother always instilled in me that I needed a degree to get somewhere in life, but I knew I wanted to do nails and become a nail technician. I kept telling myself that by the time I was 21, I wanted to own my own business, but didn’t have any idea that it was going to be in the beauty industry.

After two years in university, I had realized it was not what I wanted for my life. I wanted more for myself than going to school and making minimum wage. I had a driving force in me that told me to take the leap and start doing nails. I decided to withdraw from the university and apply for the nail technology program — a 4 month, full-time program. I would be done by September 2015. I went through the schooling and started working in the salons. There, I was extremely discouraged as I never had any clients and never had the opportunity to work on acrylics, just natural nails. I still wanted more for myself and I knew I wasn’t going to accomplish anything by working toward someone else’s dream.

Fast forward to May 2016 when I started working at H&M as a sales associate. I needed a break from the salon life to realize nails was my calling. As soon as I received my first pay cheque from my retail job, I bought a table, chairs and some product to start doing nails at home. My grandmother, whom I live with, had a spare room that was not occupied that I decided to turn into a small studio. I didn’t have much and I didn’t know where to start in terms of building a clientele, but I knew it was going to work out if I put my all into it.

Using Instagram, I started posting sets I had done on my friends and, sooner than I expected, I started getting clients — a lot of them! After only a month or so in retail, I decided to quit, take a risk and work full time from home. It was the scariest time of my life. I had just turned 21 and I was soon making my dream a reality. I told nobody, not even my friends or family about my idea. I just had a feeling it was going to work. As the months passed, I began to get more and more clients.

Fast forward to 2018, and I am growing extremely fast with a bigger presence on Instagram than I ever thought would be possible. Many times I felt discouraged, and I will admit being a business owner is not easy, but once I had made it known that this something I was passionate about, everything started to fall into place. My best friend kept pushing me and so did my family. They all could see the potential I had and if it wasn’t for the prime examples in my life, I probably would have given up on being a business owner.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It definitely is not easy. Some clients have said to me, “I wish I had your life”, but they don’t see the daily struggles a young businesswoman goes through. Throughout the process of my business, other women would constantly bring me down and try to sabotage my name and talk down to me. I developed a thicker skin, learned to stand my ground and not allow anyone to get in the way of my business.

There were months, at first, when I thought I wasn’t going to be able to make small monthly payments, but I always had to believe in myself. Even if nobody believes in you, you have to believe in yourself. Nobody sees the vision as clearly as you do and that’s okay. People may call you crazy, but you are not crazy. You just have big dreams and goals and not everybody has that.

I may have lost some friends on this journey, but I always remind myself that if people won’t or don’t support you at your worst, they don’t deserve you at your best. I realized that some people were holding me back and it was healthier for me and my business to let them go. My advice for all the young women is this: never give up. This sounds like a cliche and we’ve heard it many times before, but that’s because it’s true.

You don’t know your strength until it is all you have left. Just remember that hard times are temporary and to push through them because those hard times will make you grow and flourish into an even stronger woman who will be able to accomplish so much more.

what should we know about Hurworth Nails? What do you guys do best? What sets you apart from the competition?
I’m a nail technician and I work out of my home studio called Hurworth Nails. I specialize in sculpted acrylics and gel manicures. My clients know me best for my shaping, crystal designs, and artwork. Many of my clients come to me for crazy nails, but also for classic colors that compliment the shaping. My proudest moment was when I officially registered my business with the city. I actually cried when I received the approval.

My core business values are honesty and professionalism and I want each of my clients to feel special when they sit across from me. They have my full attention and my priority is to do the very best work that I can to give them the look that they want so that they are happy. My clients feel like family and they’ve been with me through my growth journey.

Looking back on your childhood, what experiences do you feel played an important role in shaping the person you grew up to be?
I started working when I was 15 in customer service. When I decided to go into the health and beauty industry, I knew that my experiences in the customer service industry (both good and bad) would be important in developing my own business. My parents always taught me to work hard, plan for my future and, be self-reliant. These lessons helped me learn how to manage money early, which is an incredibly important life skill.

I also knew what hard work looked like and I knew that if I was going to build and run a stable, successful business, I was going to have to make sacrifices. Ultimately, my parents’ advice and my time in the customer service industry, provided a foundation on which I could build my own business.


  • Sculpted Acrylic Sets – $50
  • Acrylic Fills – $40
  • Gel Manicures – $30

Contact Info:

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in