Today we’d like to introduce you to Mary Torres.
Mary, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started as a makeup artist back in 2003 and worked behind the counter for Shiseido. I did it throughout college and realized that even after graduating college, I still loved doing makeup for others. So, I would work in sales during the week and do bridal makeup on the weekends.
In 2015, I gave birth to my second child and realized quickly that if I was going to go back to work- it would have to be something worth leaving my kids at school or daycare for. I would really REALLY have to love what I did for a living, otherwise, it would make more sense for me to be a stay at home mom.
It took a lot of soul searching and a lot of journaling. It was through journaling that I had the inspired thought of adding semi-permanent makeup to my “makeup artist” tool belt. It was such a clear calling, that I didn’t even question it. I researched microblading certification courses and signed up for the soonest class.
Since then, I’ve had more microblading clients than makeup clients. It’s been the best decision I’ve ever made, and I still get to spend time with my family.
It’s a very fulfilling career and I get to work with the most amazing and inspiring clients. I love what I do.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely has not been a smooth road. With microblading, you would have to work in a permitted facility. When I was first starting out, there weren’t that many microblading artists, so I had to open my own facility. That meant paying for rent while trying to get enough clients to justify that rent.
I had to close down my studio, which really broke my heart. It was just too expensive to do it all when you’re first starting out and no one knows who you are. But thankfully, I’ve been able to work at another permitted salon (I actually also have a location in the Bay Area!) with amazing other artists that allow me to see clients without having to worry about the overhead of rent.
I think the best advice I can give other women who are just starting their journey is this: remember you are in it for the long game, not the short. Don’t chase down short-term wins. Meaning, don’t be in it to make a quick buck. Be in it for mastery and to be the best at what you do, regardless of the obstacles. When I closed down my location, that could’ve easily been the end of my business, but I didn’t give up. And now my business is thriving and I am looking forward to growing even more.
what should we know about Makeup Registry? What do you guys do best? What sets you apart from the competition?
I am a mommy, a microblading brow artist, and a makeup artist. I specialize in giving a natural and polished glam look on my clients. I am known for the mindfulness and attention I give to each client. I do not treat my business as an assembly line by trying to book as many back-to-back clients as possible. I am proud of the time and attentiveness I give to each client because they are important to me.
I think that what sets me apart from other artists, is the fact that I continue to stay in touch with my clients, even after they’ve left my chair. I’ve watched my clients grow from a single woman to a married mother. I’ve seen my clients go through grueling interviews and have congratulated them on big promotions. I share their wins with them. When you’re my client, you’re a cherished friend for life.
Do you have a lesson or advice you’d like to share with young women just starting out?
Don’t be afraid to go for what your heart is pulling you towards. If you have a strong willingness to do it, a way will be made for you. It won’t be easy and there definitely will be a lot of failures along the way, but it will be absolutely worth it. As Cardi B. says, “We gon’ win. Knock me down 9 times, but I get up 10”.
- First Time Microblading- $350
- Touch Up- $150
- Lash Line Enhancement (Eyeliner)- $150
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