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Conversations with the Inspiring Pam Covarrubias

Today we’d like to introduce you to Pam Covarrubias.

Pam, can you briefly walk us through your story – how you started and how you got to where you are today.
My love for photography began when I was 17. I saved up so I could purchase my own camera, though I’d always use my mom’s and grandparent’s and try to take photos of everything around me. Then, after my parents’ divorce, my mom simply didn’t have time to make memories of us.

In college, I graduated with a BFA in Graphic Design with a photo emphasis. Capturing moments and creating stories through images continued to ignite my soul. However, I felt the need to fulfill the job security mindset, after all, I come from a family of immigrants. I went into the corporate world and climbed up the ladder, finding myself lost, overwhelmed, burned out and yearning for the weekend every day.

Spread Ideas, Move People culminated on a beautiful day after returning from vacation as I divulged about self-discovery. I felt recharged from a much-needed time away from work and needed the separation from the day-to-day to imagine a project that would enable me to share my passions and equip people to be the driver of their own lives.

I began photographing families on the side and taking on branding projects while juggling my corporate job. During this time, I found myself traveling for work a lot and listening to podcasts all the time. I knew one thing was missing: the stories of the people that grew up like me and sounded like me were not being shared. The most recognized podcasts were hosted by white males. Representation matters, and if nobody was creating content that resonated with me and shared the stories of People of Color, then that meant that I had to do it. So, Cafe con Pam Podcast was born. I interview Latinas, Latinos, Latinx, and People of Color that break barriers, change lives and make this world a better place. We do it over coffee, like a casual conversation you have with friends.

After leaving my corporate job with no exit strategy or plan, I realized this was a time to reinvent myself and truly begin writing the song that makes my heart sing.

Now, I’m a Body-Positive Photographer, Conscious Brand Strategist, Podcast Host, Recovering Procrastinator, and creator of Snoozet. My mission is to Spread Ideas, Move People, and through every piece of my work I want to encourage people to write their own story, despite their circumstances, their upbringings, and their limiting beliefs because feeling your heart sing is one of the most magical things a human can experience.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
One of the biggest lessons my mom ever taught us was choices. After my dad left, it was natural for outsiders to talk bad about the situation and my dad as a person. My mom would always tell us: “You can’t control what people say or do, you can control your choices, you can choose to react gracefully or with anger. Always choose grace.” This has stuck to me all my life and what I would say is no matter how sour the lemon you got was, always choose grace and love as having a positive attitude will take you further.

Please tell us more about your work, what you are currently focused on and most proud of.
Right now, I’m focusing more on my personal brand, so I can help other Recovering Procrastinators thrive. I have developed systems and strategies that have helped me push through my own procrastinator-self and I have been teaching those strategies to others.

I’m also focusing a lot of energy in Snoozet, we have partnered up with Dreamers Moms, a group of deported womxn across the border in Tijuana. I met these womxn when I went to Mexico to photograph them. I loved their story and I’m passionate about the eradication of family separation. With Snoozet, they are able to earn money so they can pay legal fees, housing, etc to make it back to the U.S.

I am taking on selected brand strategy clients and I am currently offering headshot/branding photography packages for online entrepreneurs.

What do you feel are the biggest barriers today to female leadership, in your industry or generally?
Unfortunately, there is still a lot of “competition” mentality. I see a significant change from years ago, however, we still have a lot to go. I see this especially in Womxn of Color. There’s a lot of historical trauma we have to work through and we are constantly pushing through those barriers. I think one of the biggest barriers to female leadership is our own traumas. I think mental health is so important and when we begin taking steps towards bettering our mental health, our leadership will rise.

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Image Credit:
Pam Covarrubias

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