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Conversations with the Inspiring Roxana Martinez

Today we’d like to introduce you to Roxana Martinez.

Thanks for sharing your story with us Roxana. So, let’s start at the beginning and we can move on from there.
I started beauty school right after high school in Paso Robles. After receiving my certificate, I transferred to a salon at a retail store. After 2 years in a commission-based salon, I decided to make a change and go into booth rent. For the next 5 years, I traveled for education classes where I mastered color correction and many other vital techniques. I also like to keep up with new trends by watching videos online which is really important in this fast-paced hair industry. I’ve studied the ABC Vidal Sassoon course, Michael O’Rourkes cutting in motion technique, Philip Wolf Hair and many more. Still living in Paso Robles, I would often visit my brother in San Diego and fell in love with the area. I decided to pursue high-end salons where after 3 months of searching, I found Bombshell and instantly fell in love!

I’ve been there now for 5 great years where I also met female Reggae sensation, Hirie. Our relationship has grown a lot in the past 5 years we’ve been working together. I really enjoy facilitating her high-maintenance look which as a naturally dark-haired woman who likes to stay blonde, can see its challenges. That’s why I created The Roxy Experience 100% mulberry silk pillowcases. She’s been a great muse because she lives a very high impact lifestyle, constantly touring and styling her hair all the while maintaining a classy and seemingly effortless image. Watching her build her brand has helped me focus on mine because I’m always on the road with her and get to see first hand how little she has to get ready. Hirie loves to testify that she can keep a curl for 3 days thanks to my silk pillowcases which is very rewarding to hear as both her hair stylist and brand owner. I’m so excited to see what the rest of this year has in store for my brand and me.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My parents who were born in Mexico always wanted to see me go to college. I chose a different route and so my parents decided not to assist me financially. All my tuition was paid out of pocket because I didn’t qualify for any financial aid. For 10 months, I went to school and worked nights and weekends. I’ve always believed that you should pursue your passion even if people don’t agree with it. At the end of the day, you don’t want to be wondering, “what if?”.

Do you have any advice for finding a mentor or networking in general? What has worked well for you?
I always believe in asking questions and never letting your ego keep you from learning something. Putting yourself out there and allowing new relationships to form is so important. This new social media world of ours is very powerful!

Contact Info:

  • Address: 687 South Coast Hwy 101 Suite 153 Encinitas, CA
  • Website:
  • Phone: 858-633-3179
  • Email:
  • Instagram: roxy_hmua & theroxyexperience_

Image Credit:
Hirie, Natalie Colunga, Piyoga Clothing

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