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Conversations with the Inspiring Valerie Rivera

Today we’d like to introduce you to Valerie Rivera.

Valerie, can you briefly walk us through your story – how you started and how you got to where you are today.
My nickname as a child was Vala and I added Vanity to create Vala Vanity. Vanity is the sin to always be proud in one’s appearances as well as accomplishments and who wouldn’t want to be proud?!? I have been doing makeup for over 5 years as a freelance artist as well as working in a Sephora. So why not let me, Vala Vanity, be your go-to girl for all of your Vanity needs? I am also starting to include clothing and accessories as a part of my business as well. I’m currently going to school to become a licensed esthetician to expand my business and be able to offer a wide variety of services, kinda like a one-stop school.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My biggest struggles along the way we’re trying to balance being a mom and also working as a full-time manager in my past retail jobs. I lived at my job I hardly saw my two girls and by the time I got home from work, it was bedtime for my babies. Time is so precious and I was losing so much of it working long hours for a company I couldn’t really exceed in. One of my biggest proud moments was when I was able to quit retail and go to school full time to further my career with the support of my daughter’s father. It still has been a little challenging but I know at the end of this minor bump in the road it’ll all be worth it in the end.

what should we know about Vala Vanity? What do you guys do best? What sets you apart from the competition?
I am a makeup artist who can create the most subtle looks to even SFX looks. I’ve always been passionate about being a makeup artist ever since I was a youngin. I had a lot of friends and family I started to practice on back in the day and I even took a little online course as well so I can earn a certificate (I wanted to look more professional).

The Makeup industry’s always changing and that is exactly what keeps my interest so high in this career. It def keeps things fun and allows me to run freely with my artistry and creativity. I would say the best part of my job is that I get to meet amazing new people, build new friendships even, and just be able to help enhance my clients already natural beauty for whatever the event may be for the day.

Do you have any advice for finding a mentor or networking in general? What has worked well for you?
I’ve networked at hair shows, hair salons, even just walking around the mall, big or small cosmetic companies and I would say the biggest one is Social media! Don’t be afraid to reach out! Ask questions! We are all in the same industry and we should all help each other rise! Women empowering women is the way to go!

Contact Info:

  • Email:
  • Instagram: Vala.vanity

Image Credit:

@Nina_inked760, @Shotbywicho

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