Today we’d like to introduce you to April Schacht.
Hi April, please kick things off for us with an introduction to yourself and your story.
I got my start in North County and built my clientele as a cutting specialist.
I’ve completed two apprenticeships, and an educator program, one in New York City under Beth Minardi as a color specialist and in Oceanside for Enjoy Professional Haircare. I had a whirlwind few years during my time in New York, which included working in 2002 right after 9/11. I was pregnant with my son while in the City, and decided to move to South Carolina after getting married. Those intense few years gave me a lifetime of experiences in itself, which shaped how I live and work today.
Working as a hairstylist and artist in different parts of the country is something I’m eternally grateful for, especially in regards to my clients and co-workers who have been with me alongside this journey through life and career changes. I have been working in the South Escondido/Poway area since 1998, and in 2009, became a small business owner for the first time. It was the best decision I could have made for my son and I. Becoming a small business owner gave me the freedom and flexibility to be a working mom, and the diverse clientele I have built through the years have watched my son and I’s growth, supporting us the entire way. I would not be here today without their loyalty, generosity, trust, and belief in my business and artistry. While I am not their therapist, they often at times are truly mine!
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It most definitely has not been a smooth road, but I am grateful for my journey through decades as a hairstylist and artist. I can definitely think of the opportunities I was unable to take on due to the many priorities I had on my plate as a working mother. One offer I had to decline around ten years ago was an educator position, which was very disappointing and discouraging. Being a working parent in any capacity is challenging enough and my son has seen more than his fair share of the inside of a hair salon. But, focusing on the positive, this year my son graduated from high school, and I now look forward to having more time to build upon what I would like to pursue within my career-Taking on more challenges, pushing myself and growing my business! It’s exciting how education, advertising, and opportunity have switched to an accessible, online platform.
One thing we did learn from the year 2020 is how the profession I and my peers are in, as a hairdresser and stylist, is one of essential business! We provide a service many businesses today no longer offer: human connection. During the pandemic, I was one of the only essential services my clients and their friends trusted to continue to see, (while following health guidelines and open). The discouragement and loss of the past year made us aware of how important personal care and human interaction is for a society to function and thrive. I am incredibly grateful to be a part of this industry.
Can you tell our readers more about what you do and what you think sets you apart from others?
I specialize in dry haircutting, working with fine hair, and blonde haircolor. Blonde hair is always changing and pushing the limits to the extreme, reflecting the hair color industry’s rising of new levels. A blonding session now could take 2-6 hours and we are here for it! Hair color is not what it used to be! Every day, when a client sits in my chair, there are new challenges, more room for growth and experimentation. Every blond is a different shade and it’s up to my client and I to determine the shade: ash? gold? taupe? butter? Fine hair is a challenge and should be respected, which is why I choose to cut it dry. One false move and my client and I could be growing out a small mistake for a whole year.
I recognize I am fortunate, as a stylist who feels passionate about my career, why work doesn’t oftentimes feel like, ‘work.’ I don’t plan on retiring because I do what I love: Hang out 24/7 with my friends who are hairstylists as well, who too enjoy what they do. My clients most often become friends, having bonded over common interests and life experience. From going to concerts, to receiving advice for my son throughout the years, all of the parenting and financial advice, and life altering changes: My connection with my clients keeps me here.
We’d love to hear about any fond memories you have from when you were growing up?
I grew up in the 80’s when perms were a big thing so we did a lot of home hair after church with my mom and all of our friends. I’m from San Diego so I still do my all of my family’s hair, and I still get a lot of requests for perms.
- Clipper cutting from $35
- Precision cuts from $60
- Color from $70
- Highlighting from $90
- Email: email@example.com
- Website: www.aprildawnhair.com
- Instagram: @april_dawn_hair
I would like to thank my client Karen Anderson for the photographs.