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Conversations with Cierra J

Today we’d like to introduce you to Cierra J.

Hi Cierra, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
By the Fire was founded in San Diego, CA by Cierra J. Cierra was exposed to entrepreneurship from her parents at a small age. She states “my dad was a self-made sound engineer for as long as I can remember, and growing up my mom would always have me assist in her side hustles.” She continues “Growing up in Belize for my elementary/middle school years, I would help sell Belizean pastries “outta town” (downtown) almost every other weekend, and we sold “ideals” (similar to Mexican bolis) from home. When Cierra came back to the U.S. to finish up the 8th grade, her mom found yet another side hustle; Avon. “I would literally walk around the neighborhood and knock on doors, and also sell Avon to my classmates.” After high school, Cierra eventually went on to create a non-profit by the name of KarmaHope. “There’s a whole story on how and why I started KarmaHope but seeing how I accomplished creating an actual 501(c)3 organization, gave me the confidence to start on other endeavors.” With Cierra`s love for helping people and a noticeable love for candles, By The Fire was born. “When I started By The Fire, I started it in hopes to not only create and build a business, but also as a means to fund KarmaHope with 10% of sales at the time going to the non-profit.” By The Fire today is a brand that “aims to equip individuals with the necessary tools to do what lights their soul on fire through self-care and spiritual items.” By The Fire offers handmade soy candles, loungewear, crystals, and more. Lastly, she hopes to encourage individuals, especially within the black community, to realize the importance of not only entrepreneurship, but to live life with purpose, progression and to know that anything is possible.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I would say with having our main focus on selling candles, an obstacle would be that the potential customers do not know what the candles smell like through the screen. With BTF relaunching close to the pandemic, there was really no opportunity for people to truly experience how potent and wonderful our candles smelled. Now that the state is opening back up, pop-up and vendor events are what we’re looking forward to.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
With my dad being a sound engineer, I was introduced to music and songwriting at a young age. So one of my other creative outlets is music. I love listening to music, finding new music, and making music. I think I have a pretty diverse background in music. Growing up as a 90s baby and all the music that came with that era, and growing up listening to 2000s RnB. My stepmom introduced me to Latin music and alternative/rock music. Living in Belize I was exposed to more reggae, punta rock, and dancehall. I love oldies from the 60s and can just appreciate music in general. Although I can`t quite get into country music though.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I think that self-care and spiritual items are always going to be here to stay. I think everyone wouldn’t mind their home smelling good and taking care of themselves physically, emotionally, and spiritually. No matter race, religion, gender, we all can continue to benefit from self-care and elevating. Especially with the pandemic, people are starting to realize what really matters and doing what brings them joy and fulfillment.


  • Handmade soy candles starting from $4.50 (sale)
  • Crystal Bracelets $7
  • Crystal stones starting from $2.50
  • Brand Shirts $25

Contact Info:

  • Email:
  • Website:
  • Instagram: @bythefirebrand
  • Other: Personal/ Artist IG @its.C13RRA

Image Credits

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