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Conversations with Laura Natalia

Today we’d like to introduce you to Laura Natalia.

Hi Natalia, so excited to have you with us today. What can you tell us about your story?
I decided to start a small “side” business creating charcuterie boards a little bit over a year and a half ago. I added quotations marks on “side” because it eventually became my full-time job, I had no idea what starting your own business entitled and how much dedication, hard work and commitment it required. The very first time I fell in love with this idea was from a story I saw on @theskinnyconfidential. She had hired someone to create a grazing table for her baby shower, and I thought, “wait, that is so beautiful, and I can totally do that!” My mother was a chef for many years, and through her, I learned the art behind food, especially the love for cheese.

Since I was 15 years old, she would have me try cheeses imported from all over the world, including Mexico, France and Italy. I immediately began making cheeseboards as practice, they weren’t the best, but hey, free charcuterie for everyone. I would show up with a cheeseboard everywhere I went, whether it was for my nail lady, the gentlemen who changed my car tires, my roommates, boyfriend, friends or family, no matter the occasion. Once I made enough of cheeseboards as practice, got plenty of feedback, and attended a few workshops to master my cheeseboard art-making skills, I decided it was time to start my business. I am a very organized person, I like to take my time and pay high attention to detail, so before launching, I wanted everything to be just perfect. From the selection of cheeses to the color of string I would use to wrap the boxes, you name it, everything took a lot of time to select. Once COVID-19 hit San Diego, and the whole City had to go under lockdown, with all the time in the world, I saw the chance to begin and haven’t stopped since.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
This pandemic completely threw everyone a curveball, including myself, but thanks to my family and friend’s support, I have been able to overcome any obstacles that come my way. I am the type of person that creates a solution if something is bothering me or I am struggling, and Petit Platters is a result of that. One of the struggles I faced while starting was time management. Taking orders, payments, website creation, managing multiple channels of social media, getting food handlers and sellers permits, there is so much that goes into this. It was one thing after another. I quickly realized I couldn’t operate the business by myself given the large volume of sales and exponential growth it was experiencing and reaching out to my family for assistance was essential. Thankfully, I now have my little working space at home, where I can manage every detail of every order, I have a great team, and the amazing feedback from my clients is just the best and really what keeps me going.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Petit Platters is a business specializing in creating and customizing cheese and charcuterie platters, cones, boxes and tables for any occasion. You can enjoy it on a box or platter, any time of day with those you love. I bring together a selection of cheeses and meats, along with seasonal fruits and garnishes for the ultimate cheeseboard that can be served as an appetizer or snack and makes a perfect gift. We offer five sizes ranging from 1-20 people, not including grazing tables. I am very proud of how fast my business is growing and how happy and satisfied my clients are as well as all of the partnerships and projects I have done with businesses like Barnana, SnackMagic, El Color de La Artesana, Duckhorn Vineyards, Palmtrees and Pellegrino, RendezVu Events and more.

Most importantly, I am thankful for all the friends I have made along the journey, those with whom I have collaborated, done giveaways, and those who just can’t get enough cheese! What sets me apart from others is my aesthetic look, I always incorporate colorful flowers that complement the fruit and cheese colors and make sure my boxes are super compacted. Seriously, you can tilt it over and nothing will move because it’s completely full of goodies. I have taken multiple workshops to learn about meat and cheese pairings, I mastered making fun shapes with fruit and I think just giving these cheeseboards my own personal touch is unique.

We’d love to hear about how you think about risk taking?
I consider myself to be a risk taker in both my professional and personal life. Leaving my 9-5 job to focus full-time on Petit Platters was a major risk I took last year, without knowing what the outcome would be. It has been an interesting transition but I don’t regret it in the least. Taking risks is essential for personal growth, and I only see it as a win-win situation. You either succeed in what you set your mind to do, or you don’t, but you learn through the process and from your mistakes. When COVID-19 hit, I took advantage of an unfortunate situation, was able to pivot, and through that, my business and I both thrived. I don’t know where I would be without Petit Platters or without the risks I have taken in life. I encourage everyone to follow their dreams and get started on that project or small business they have been thinking of starting because no one will come do it for you and life is short! You got this!

Pricing:

  • Individual Mini Box – $20.00
  • Create Love Box for 2 – 4 ppl. $40.00
  • Petit Platter Box for 6 – 8 ppl. $75.00
  • Let’s Graze for 9 – 12 ppl. $105.00
  • Seize the Plate for 13-20 ppl. $150.00

Contact Info:

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