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Conversations with Mario Elizondo

Today we’d like to introduce you to Mario Elizondo.

Hi Mario, we’d love for you to start by introducing yourself.
Well, I started an online hat business called “Timeless Hats” back in 2015. It revolved around selling snapback hats of professional sports teams. It was successful in the beginning, but at the same time, I was going through some ups and downs in my personal life with my family during that time. And a year later, I ended up shutting down the website. It was a difficult decision, and I felt like I had failed. But I knew that having some kind of business was what I wanted in the future.

I was in a transition period in my life at that point, and my wife and I were struggling financially, and because of that, I had to make the difficult decision to put the goal of having and operating a business on hold. It was difficult, but I knew that it was a just a setback.

But, during that time I learned a lot about myself, and my goal was to apply what I learned into a new business in the future. I wanted to offer something unique. Something that would represent where I’m from, my culture, and my interests. I’ve always loved streetwear fashion, and when I was in high school and college, I was selling throwback jerseys and shirts out of my car.

So, that hustler’s mentality has always been within me. And the decision to get back into that area of fashion circled back around for me. But I knew that I had to offer something unique and different. And decided to get uncomfortable with learning how to do custom shirts with no help or direction. Just motivation for success.

Because of that, I bought a sewing machine and started making custom pocket t-shirts out of old shirts and jeans. I had no idea how to sew in the beginning but ended up just practicing consistently until I was comfortable to show the world.

The response I was getting from my family and friends was really positive, and I decided that it was worth going forward with. But I didn’t want to just do pocket t-shirts. So, I learned how to do my own custom shirts as well. That led to my new venture; Patterns Apparel.

Patterns Apparel is a reflection of my journey back into streetwear, and I wanted it to represent my love for sports, culture, and streetwear fashion.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Struggles to me are a part of everyone’s journey, and I have struggled within myself for years because I wasn’t sure if what I was offering was good enough. Plain and simple. As an entrepreneur though, you have to be ready for anything because it falls on you at the end of the day.

I struggled with learning how to make custom printed shirts for a bit, but I knew in order to get my business off the ground, I had to grind and work through it if I wanted it to be successful.

Another challenge was time management and a life balance. I do work a 9-5, married, and have two boys. It was difficult for me to find a balance for a while with family, work, and my business. But I had to learn that life is constantly moving and doesn’t slow down. I’m sure there are others out there who are struggling to find a balance with time and life, but we all can.

Challenges and obstacles are a part of the journey, but it’s how we deal with them that makes us successful.

Can you tell our readers more about what you do and what you think sets you apart from others?
My clothing brand is for those who love simple but dope t-shirts that represent the California culture and lifestyle through a variety of designs known as “Patterns”.

Tying all of my interests into a clothing brand was my goal, and I’m happy that there are others who love and appreciate what I have to others.

I’m known for my love of sports, particularly basketball. Also known for my custom pocket t-shirts, wearing hats, and being a family man.

I’m proud of my journey, and the fact that I didn’t and haven’t quit when things haven’t worked out has made me extremely humble. Not that I wasn’t before, but sometimes struggles and setbacks make you view things with a different perspective. I take everything as a learning experience at this point in my life. And what sets me apart from others is my drive for success and not being scared to take the occasional losses that come along the way.

Can you talk to us a bit about happiness and what makes you happy?
My family. Without them, I’m not the person who I am today. My wife and two boys are my inspiration for everything that I do in my life. Without their love and support, Patterns Apparel probably doesn’t exist. Support from family is so important to me. I run Patterns Apparel by myself with no help. So their support for what I do means everything.

I’m also happy that I’m able to show and teach my kids how to be creative and how to run a business. My goal has been to start something that can be passed down to my boys when they get older.

Trying to break generational curses is not easy, but I’m going for it. That’s another reason for what makes me happy in what I’m doing.


  • $20 – $25 for T-Shirts

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