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Conversations with Morgan McCanne

Today we’d like to introduce you to Morgan McCanne.

Hi Morgan, so excited to have you with us today. What can you tell us about your story?
I grew up in Ojai, California, and, to me, nature goes hand in hand with special memories. As a little girl, I loved to create: I was constantly drawing, painting, embroidering – you name it. My passion for creativity merged with fashion when I was in college, and I worked for several prestigious makeup brands. While there, I think I really found my style. Natural colors play a key role in all my photography.

I discovered photography when my son was born, and my parents and in-laws gave me my first DLSR. I fell in love immediately. Photography is the marriage of everything that has defined me since birth: creativity, style, and the outdoors. As a photographer, I get to make memories you can touch. In wedding photography specifically, I am challenged to hand my client something that reminds them of the best day of their life. I need them to be immediately swept away when they see these photos. It’s an awesome responsibility.

Photos have a particularly soft spot for me. Due to unfortunate circumstances, my sister and I lost almost all of our childhood family photos. We would give anything to have those memories in print. Photos play such an important role in life, including the ability to pass them down to our children and share them with our loved ones. Capturing milestones through photography is the most rewarding part of my job.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Starting your own business is never a smooth road. It can’t be. And mine was filled with trial and error. One thing I advise new business owners is to be patient. There is so much to learn about your craft and about running a business – you should not add to that stress by having unrealistic expectations. When you allow yourself space and time to grow a skill, refine your craft, and slowly profit from it, you will fulfill your soul.

Luckily, I quickly learned I had another, unknown passion: being an entrepreneur. Not only could I make money doing what I love, but also I love the unseen work – marketing, social media, and identifying unneeded costs. You have to like the business building to make it.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Photographers are typically segregated based on their editing styles: are you “light and airy,” “dark and moody,” or a new trend of very “warm” photos with a heavy orange and yellow saturation. There is always a trend. I differentiate myself from other photographers by successfully merging my style of editing with my couple’s vision. There is no doubt I have a certain style – you can look at my work online, on my website, or in magazines.

I describe my photography as modern yet timeless. I give contrast and depth to images while maintaining a wedding’s warmth and happiness. I value candid moments, but I can also direct my couples to achieve photos that allow their personalities to show in their photos.

Who else deserves credit in your story?
Being a wedding photographer has one downside: I work every weekend. I would never have taken the leap without my incredibly supportive husband, Caleb. Not only does he completely take over raising two kids on the weekends, but also he provides me the encouragement I need to keep going. Also, my family and friends are constant cheerleaders, especially my sister.


  • Weddings $4000
  • Engagement $600

Contact Info:

Image Credits:

All images are by me, Morgan McCanne Photo

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