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Conversations with Reyna Pizarro

Today we’d like to introduce you to Reyna Pizarro.

Hi Reyna, so excited to have you with us today. What can you tell us about your story?
My love for sharing and highlighting local businesses on social media began while I was in college. 

While I was in college, I worked at a small-town pizza shop that everyone loved. I lived in a really small community called Fallon, NV where everyone knows everyone. The small-knit community feel was something I always admired. Working at that small local business really opened my eyes to the hard work, time, and love that goes into keeping a community business going.

When I moved to Reno, NV to continue school I worked for two “big corporation” type companies and did not dig the way things were ran. I missed that small business feels so eventually ended up finding a job at a local shop there. One of my favorite things to do during free time was explore the city and find local spots that weren’t necessarily tourist areas. I ended up being the person my friends would turn to when they wanted recommendations for places to eat at, areas to go to, or things to do. I started posting about all the different shops and businesses on Instagram because I knew the power social media had to bring awareness and exposure to them. Social media went hand in hand when I landed a job in marketing after college. It’s something I’m passionate about because I know the good that can come from it especially the positive effects it can have for a small local business. Word of mouth is impactful! When TikTok came out, it became another platform I could use to show others the places I had found now that I got to explore my hometown of San Diego.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been the smoothest of roads. As much as I love social media, it can be overwhelming at times. The comparison game takes a toll and I start getting burnt out. I love the aspect of sharing on my platforms and letting my creative juices flow when I edit videos and pictures but being the perfectionist I am – if something doesn’t get the traction I’m hoping for, I get hard on myself because at the end of the day I do it for the local businesses more than for popularity for myself. I’m so grateful that I’ve had the opportunities I have when working with my community!

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I love creating videos and taking pictures of places I travel to and hidden gems within the community. (A lot of places end up being food because I love food). But I love sharing the spots that maybe not everyone may know about. I like to think every place is really a hidden gem because there’s bound to be at least one person that didn’t know about it. Therefore, it was a hidden gem to them ;). I’m most proud of the moments where a business owner will tell me that they had more business and more people visit after seeing one of my TikTok videos. I think what sets me apart is that I don’t really consider or see myself as an influencer. I just feel like I’m sharing these spots with my friends which keeps all my content down to earth.

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
I would say just to put yourself out there and not be afraid to ask questions. I’ve made friends with two girls(shoutout to Megan Varela and Jizelle Kocher) who make similar content as I do and the support we’ve been able to give each other has been so wonderful. And it’s all because of the power of social media. Community over competition always!

Contact Info:


Image Credits:

Charlene Siliezar, Adrian Mique

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