Today we’d like to introduce you to Sara-Olivia Granberger.
Hi Sara-Olivia, thanks for joining us today. We’d love for you to start by introducing yourself.
Hairrari was founded by Magda Ryczko. There are three locations in NY, one in LA, and a newly opened one in Portland. I was working with Magda at the East Village location in NY for three years and when the pandemic hit, I moved to Los Angeles. I was so devastated over the fact that I had to leave Hairrari and the Hairrari family behind. The truth is, there is no place like Hairrari. The community vibe and safe place that it encompasses is unique. I wanted to bring that over to the west coast so I asked Magda is she would be open to go in on a co-ownership of a location here in LA and she agreed. We found this amazing location in the heart of echo park on sunset boulevard and we have now been open and running for a year a half. We have an amazing team of super-talented stylists and barbers and our clientele is so cool and supportive. It truly feels like a family and we have so much fun together. We are known for being a safe space for the queer community and we specialize is gender-affirming haircuts and color. People will travel hours to come see us! It is so humbling. We do a lot of creative hair and curate each style to enhance our client’s personalities. Our mission is to spread the concept of gender-neutral haircuts, normalize pronouns as well as just having a safe space where you can fully be who you are no matter what your gender identity is. We just want to bring people together and spread love. “We are Hair for you”
We all face challenges, but looking back would you describe it as a relatively smooth road?
Covid definitely affected our business hard. The fact that we work so closely with people and couldn’t was tough. The initial struggle was in regards to timing. We asked ourselves, is this the right time? Will we have to shut down again? Should we wait? We also knew that real estate deals were greater but I guess we were just afraid of taking the leap. It was scary to put down an investment during times of uncertainty. But we listened to our guts and persisted! It was the best decision, right time, right place. After that, we had to handle the renovation aspect. I had never done anything like that before. Luckily, I came in contact with an amazing interior designer named Ashley Scott. @scout.modern – out of the kindness of her heart, she simply wanted to help and we honestly would have been so lost without her. It was empowering to have a team of strong women just hustling during tough times knowing we just wanted to create a beautiful space with a great mission. We had some setbacks in terms of licensing literally getting to us one day before we opened our doors, or the shampoo bowl being delivered with a missing part and having to hunt it down and install it one hour before our doors opened haha. Definitely a learning experience which we were able to use for the Portland location.
Next, we had to find the perfect team. I’d say that is the most imperative part of a successful business. You can teach people skills but you can’t teach them soul. And for Hairrari we just need soul doers…people who operate from the heart. We got so lucky and the original crew is still with us today as we keep adding team members.
And then there was the marketing aspect. Spreading the word. Letting people know we existed. So, we pushed the marketing a lot, social media, events where we did free haircuts, transpride, hot Donnas holigay market as well as Justin turner’s turner trot fundraiser. We love to give and connect, even outside of our shop.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I personally specialize in makeovers from long to short and short haircuts. I am all about texture and work a lot with my razor. I love being able to accentuate the hair’s natural movement. I like to keep things rather subtle and natural yet with a bit of an edge to it. That could be a scissor/razor cut and then add a clipper aspect to it. I love to work with symmetry and find something that looks edgy but also works with the clients face and style. I am proud of our team who is working hard and are so passionate in wanting to make others feel good. As a brand, I think that what sets us apart is just the vibe and atmosphere that we have created. I can’t fully explain it but all of our clients always complement the vibe at the shop and the fact that they just love spending time there.
We all have a different way of looking at and defining success. How do you define success?
I think that success is knowing that you are doing soul work from the heart and spreading love and kindness. Helping others, connecting with others, having fun while making a living. Letting your creativity flow, having a good work life balance. That for me is the definition of success.
- Website: www.hairrari.com
- Instagram: Hairrarila
- Facebook: Hairrarila
- Yelp: Hairrari LA