Today we’d like to introduce you to Sarah Enero.
Hi Sarah, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I started traveling since I was young and the more I traveled, the more I got into photography. I always had those point-and-shoot cameras, then decided to invest in a DSLR about 12 years ago. I ended with up with thousands of photos so in 2013, I decided to start a travel photography blog and an Instagram account as a hobby and an outlet to share my work. More and more people reached out, saying I can monetize my online presence. I didn’t believe them at first until I received an offer from a social media advertising agency to do product photography for a famous international beauty brand. Not long after, I ended up doing more photography jobs, then received an invitation to join a blogger retreat in Cambodia about four years ago. Going into it, I was more interested in the destination and in the photography workshop but I learned so much and made new friends and from then on, my account began growing and I started traveling abroad more frequently.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
My blog and Instagram started as a hobby that turned into a second job. Balancing my time to work, travel, and take photos was hard at some point but I love what I do and I’m passionate about it. There came a time when I lost myself into it and got obsessed into taking and posting more photos, engaging to more people online, and spent hours and hours on my phone. I earned more collaborations with famous brands and hotels, then gained more followers, but in exchange, ended up not having enough time for myself.
Can you tell our readers more about what you do and what you think sets you apart from others?
I finished my degree as a Doctor of Physical Therapy and work full time as a PT, but I am more known for being a content creator, traveler and photographer. I specialize in travel and content creation, taking photos of beautiful destinations, brands and products then sharing it on my social media channels. Even not having a formal background in photography, I am proud that my perseverance has led me to work with well-known travel, lifestyle, and beauty brands, as well as 5-star hotels around the world.
I think what sets me apart from others is that I value every collaboration, campaign, or job I participate in. I am careful in choosing collaborations and make sure I believe in the product/brand. I think it’s important to stay genuine to the community, especially because social media now has a big impact on a lot of people.
What has been the most important lesson you’ve learned along your journey?
Like most people, when COVID happened, I learned to take a break and assess what is really important in life. I took an extended hiatus from Instagram as I couldn’t bring myself to post travel photos when as a healthcare worker, I was seeing patients who were struggling to survive. Although I am now doing some photography jobs again, I told myself I need to unplug more often to have better work-life balance.
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