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Conversations with Sonal Kanodia

Today we’d like to introduce you to Sonal Kanodia.

Hi Sonal, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I worked as a Purchasing Director for a Home Accessories company in Manhattan, NY. Working with fabrics, sourcing, and distribution for Home Divisions of Nordstrom, Lord & Taylor, Macy’s T.J Maxx, and other department stores. I would walk around the home accessories departments of these stores all the time and it was so exciting to see the final products on shelves! I have an MBA in Marketing and Business Management but I just can’t keep myself seated on an office desk. I thrive being out and about, meeting new people, and making new connections. When we moved to San Diego, being a Real Estate Professional was a natural and easy choice for me.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
There is so much competition in this industry! Everyone knows more than one real estate professional and it is very tough to be seen. I hustle every day and bank on every opportunity to get my name out there, meet and connect with new people. Over time, I have built a reputation as someone people can trust. My community sees me as someone who is hard-working and willing to go the extra mile.

Appreciate you sharing that. What else should we know about what you do?
I specialize in Residential Real Estate throughout San Diego County. In our industry, it is quite easy to slip into a transactional mindset. The core of my business is Relationships and that is what sets me apart. I crave to build a fan base, not a client base. I have a reputation of being approachable which puts people at ease and allows for candor and effective communication, critical to listening and understanding the needs of my home sellers and buyers. By remembering the little things that are important to them, I accumulate more and more value within our relationships which has led to deeper connections and trust. I take the time and enjoy getting to know my clients on a personal level. Every client I meet is unique and different, and so are their needs – whether they are a growing family, a first-time home buyer, an investor, or someone looking to downsize at different stages of their life. I have learned to listen and always exceed my client’s expectations in a positive way. They see me as a professional they admire, respect, and choose to work with. Over time I have built relationships that have resulted in some wonderful friendships and I am so lucky and thankful for that.

I am always doing something, a social butterfly is what my friends call me. Connections are what I thrive on. I have a deep regard for our community and I am involved with a number of non-profit organizations. The most recent initiative I have launched is Raise A Roof, through which I donate every time I sell a house on my client’s behalf to build a house for a destitute widow in Sothern India. This really makes my clients happy as they feel they are making a difference through me and I am so proud of that. My goal is to get more real estate professionals to join this cause.

We’d love to hear about how you think about risk taking?
Business and risks go hand in hand. I face the risk of losing business to other agents every day. But we also learn from risks. I have learned to set myself apart and offer value in a way that wows people and attracts them to me. On more than one occasion, home sellers and buyers say to me how scary it was that they never understood the crucial contractual information so well until I took the time to educate them. They felt they had so much more power and confidence to be out there in the market because of the knowledge I had shared.

The same risk has also encouraged me to step outside of my comfort zone and think outside of the box. This has opened up opportunities for my community to see my authentic self and my point of view. They have connected to my business through me. My step into social media marketing has grown and scaled my personal brand. So I say risk is inevitable. What’s important is to identify those risks and find ways to manage them.

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