Today we’d like to introduce you to Beatriz Duron Rios.
Hi Beatriz, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I started out selling my handmade jewelry at small community craft shows seven years ago. I remember my first craft show at a Women’s Club; it was a two-day show. I prepped for a month and was very excited. It was a busy show; however I didn’t make any sales during the entire show. It was disappointing. I did manage to connect with other vendors and get information on future shows. I decided to continue exploring the new world of craft shows and keep a positive attitude along the way.
As I progressed on my journey, I started to notice a pattern. I was finally selling but only enough to cover the cost of my booth, and as my booth got bigger, I had less traffic than other booths my size. Once more, I started to feel like my product wasn’t good enough. It took three years, rebranding my business, adjusting prices, and merchandising my booth to actually start receiving a profit. Finally, my passion for creating handmade jewelry, paper crafts and curated vintage items blossomed into what it is today, The Artisan Passage. We now have three retail spaces in three different collective Artisan Boutiques; Grossmont Public Market in Grossmont Center, UTC Public Market in UTC Westfield Mall by Nordstrom’s, and Petal & Leaf in Westfield Fashion Valley Mall. We offer a wonderland of unique handmade jewelry, paper crafts, carefully curated vintage decor, and gift-ready items.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Like anything in life, if it’s hard to come by, we appreciate it more. It has been challenging, especially selling a product that most Artisans make. We had to figure out a way that would set our business apart from the rest by finding the right formula that would earn customer’s trust and have them connect with our brand enough for them to continue purchasing our product. It took time, perseverance, and never-ending hard work to turn our hobby into a business. Everyday, we are thinking of creative ways to grasp customer’s attention without loosing the brand’s values and integrity.
Can you tell our readers more about what you do and what you think sets you apart from others?
The Artisan Passage is a husband and wife duo of Artisans. We specialize in bringing a plethora of handmade jewelry, paper crafts, carefully curated vintage decor, and gemstones. One of several things that sets us apart from other Artisans is that we elevate our items by packaging or displaying them in unique ways. This is how we connect with our clients by creating a type of “mood” that transports them to a place or a delightful memory.
Is there anyone you’d like to thank or give credit to?
The Artisan Passage is all about synergy between two very talented Artisans. My business partner and amazing husband Gustavo Piedra, Goldsmith and Master Hand Engraver. My husband was the person that came up with the idea of the Artisan Passage. As we both grew within our separate business, we wanted to merge both our talents into one, so customers could find our merchandise under one name. He also plays a huge role in the making of our displays and making my design vision come to life.
- Website: www.theartisanpassage.com
- Instagram: @theartisanpassage
- Facebook: @theartisanpassage