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Daily Inspiration: Meet Bella Gutierrez

Today we’d like to introduce you to Bella Gutierrez.

Hi Bella, so excited to have you with us today. What can you tell us about your story?
I am a 35-year-old Hispanic entrepreneur. I started Mona Labelle in 2017 as a fashionable sunglasses business that I, unfortunately, didn’t have time for since I worked an FT job, so I decided to sell the business inventory to another small business that took over and rebranded that business. I have always had a passion for beauty, and as a certified MUA, I started dreaming of one day owning my very own makeup brand. Due to life events, I had to put my dreams on hold and work 2 FT jobs. I have always been a go-getter and bettering my life, my career and making sure to have a comfortable life and roof over my head I worked two jobs for three years straight non-stop. 

Forwarding to 2020, the life-changing year when we hit a pandemic and after being sent home to work from home, I decided this was perfect for me to re-launch Mona Labelle but this time as a beauty brand. I re-launched my brand during a pandemic with only ten styles of beautiful high-quality cruelty-free mink lashes in just two weeks we sold out of a total of 500 pairs of lashes. We also started growing rapidly and started building relations with well-known and micro-influencers. We have been featured in two monthly subscription boxes and currently, we have been invited for our 3rd collaboration in a subscription box, but this time in Mexico City for the very first company to offer this type of service. In just one year, we have expanded our brand and now offer not only top-quality minks but also makeup products such as eyeshadow palettes. Contouring Palettes, Makeup tools, apparel and much more that we have in the works.

Mona Labelle is my baby I work hard every day to offer top quality products and continue to innovate our product inventory my goal is to one day see my brand in major makeup stores such as ULTA/Sephora and I won’t stop until I see my dreams come true. I’m very blessed and thankful for the amazing support system that I lean on and that is my family and wife, who not only help in anything regarding my brand but who also believe in me and give me the motivation to continue moving forward and accomplishing my goals. I invite you to try our beautiful makeup products and lashes, a guarantee you will not be disappointed. I create each and every product with a lot of love, dedication and hard work. Having you be a part of my journey would be an honor. Can’t wait to see you slay!!!!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Building Mona Labelle from scratch and playing different roles for this brand has not been easy but definitely worth it. I am a one-man band and do all of our marketing, customer service, shipping and handling, vendor searching, product creativity etc. many obstacles have been thrown my way I have dealt with my product being stuck in customs for weeks due to the pandemic, I have trusted people for PR (public relations) who only wanted free products and barely acknowledged or shouted out my brand after using the product multiple times This is one of the main reasons we are very exclusive about who we allow to join our PR Program. I have also dealt with other small business owners trash-talking me or my brand for no reason and feel the need to be in competition with me when all I want is for every small business to succeed. Looking back at these obstacles, I realize it has been hard. I have experienced many sleepless nights, stress and headaches but I also realize it has been so worth it and I love every minute of this journey. I am way too involved now to give up and I won’t give up until I see my brand where I want it to be.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Mona Labelle’s main focus is to provide luxury, top-quality, affordable products. We specialize in faux mink and cruelty-free mink lashes as well as vegan makeup products that work for your everyday makeup application as well as for professionals in the beauty industry. We are known for our beautiful creative packaging and product presentation, as well as for the amazing quality of our products.

We are very proud to be an all-inclusive brand where we pass no judgment no matter your race, color, gender, sexual preference, body size/shape, disability or age. We proudly welcome everyone and encourage everyone to tag us and share their selfies with us for a chance to be featured in our social handles. I believe what sets us apart from other small businesses is the fact that we strive to always bring only top-quality products and stay innovating our brand by constantly bringing in new products to our inventory and of course, our unique and beautiful product packaging.


  • $10 luxury lashes

Contact Info:

  • Email:
  • Website:
  • Instagram: Monalabelle_
  • Other: tiktok: Monalabelle_

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