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Daily Inspiration: Meet Charles Cofer

Today we’d like to introduce you to Charles Cofer.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Adams Ave Bikes was founded in 1978 and has been in its current location since the 2000s. AAB has always focused on community and service and we have been honored to be recognized by so many local publications for providing such services.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
There’s always struggles with business ownership: having employees who count on that paycheck, customers who count on you to provide adequate service and to stock the right amount of inventory. The pandemic has added a whole new list of challenges: first was selling out of bikes, now it’s the struggle of pre-ordering bikes you think you’ll need about a year out because that’s how long it’s taking to fulfill POs. And the same goes for parts, we have been waiting months for basic consumables, chains, tires, cassettes, etc… Which has added an extra layer of difficulty in service. Also the cost of everything going up, we have to constantly check prices and explain to customers why everything seems to be more expensive, 15%-30% more expensive in most cases. We know we’re not the only industry dealing with inflation and shortages and appreciate everyones continued patience.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Mechanics have always been a part of my life. I’ve been working on cars, trucks, vans, motos and obviously bicycles since a very young age. I used to race motos and MTBs so I had to stay on top of my maintenance to ensure my bikes were always fully functioning and I definitely couldn’t afford a traveling mechanic team so it was up to me to learn and resolve whatever issue came up.

Are there any important lessons you’ve learned that you can share with us?
The most important lesson I have learned thus far on this journey of owning a business is that when you love your craft and you’re able to take what was once a just a hobby and turn it into a successful business really is the most rewarding experience. For me, bikes are so personal, they are a vessel for fitness, mental health, community, exploring the great outdoors and to be able to help others stay on a current bike or introduce them to a sport that can add so many positive things to ones life is extremely fulfilling.

Pricing:

  • Tune-Ups $90 and up
  • Wheel True $20 and up
  • Bar Wrapping is $15 and up
  • Derailleur Adjust $12 and up
  • Bike Build $80.00 and up

Contact Info:

Image Credits
My girlfriend: Andrea Tobin and employee: Martin Rodriguez

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