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Daily Inspiration: Meet Jessica Williams

Today we’d like to introduce you to Jessica Williams.

Hi Jessica, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Black Craft Beauty was originally born out of my desire to quite my 9-5 and work on my own terms. I always knew I wanted to own my own business, but it took me years to figure out exactly what I wanted to do. I originally went to Art school and got a degree that I never used, followed that up with a business degree that I absolutely hated going to school for and several random jobs- everything from social media marketing to clothing resale and bookkeeping.

Honestly, it was many years of feeling restless/unsure what I wanted but knowing what I didn’t want. I’ve always been creative and into anything that scratched that creative itch. I was working as a salon manager in a hair salon, and they would let me do makeup on clients, and it was so much fun for me. I realized I wanted to be on the customer-facing side of things rather than just the back end. When a Permanent Makeup artist that I greatly admired started offering trainings, I took the plunge and signed up for her first class. A few months after that, I quit my full-time job and never looked back!

We all face challenges, but looking back, would you describe it as a relatively smooth road?
It has for sure not been a smooth road. Everything is such a learning process. You go into it thinking you’ve got it all figured out only to realize you know absolutely nothing. A few months after I quit my full-time job to start my own business, Covid hit. It was a rough time for everyone, obviously, but when you’re such a new business, it was absolutely crippling. I’m so glad to have been able to build a loyal client base who waited for me and came back when we reopened. The uncertainty was terrifying. The only way I really got through it was throwing myself into working on other aspects of my business, taking tons of extra training, working on networking and marketing, and basically anything I could do without being able to see clients. It for sure taught me the importance of being able to pivot and roll with the punches.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I offer all sorts of brow services like Microblading, Powder Brows and Brow Lamination. I also do freckles and beauty marks. I feel like I’m most known for my Brow Laminations, it’s still a newer/trendier service so not a ton of people in my area offer it just yet, but it’s one of my favorites to perform! I’m a sucker for a super fluffy brow and Brow Laminations are all about the fluff.

I think what sets my business apart from others is the strong emphasis on inclusivity. I want everyone to feel welcome and cared for when they’re in my booth, regardless of age or race or gender identity. I feel like the beauty industry can get very homogeneous, and when you don’t see representation, it can be easy to feel like you don’t belong or that certain services aren’t for you. And I think that’s such a BS notion. I have clients from age 18-82 and of every gender and skin tone. I want to make sure everyone feels beautiful and seen and has the brows of their dreams and that they can be in an environment that is welcoming and accepting.

Let’s talk about our city – what do you love? What do you not love?
San Diego is such a good place to have a small business. I feel like even though we’re a pretty large city, we still have like “small town” vibes in that there is a really good sense of community and so much support behind shopping local/supporting small businesses. I don’t think you can get that most places. I think the thing I like the least about our city is maybe tourist season haha. I hate when things are crowded, but I guess that’s a fair trade-off for getting to live year-round in a vacation destination.

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