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Daily Inspiration: Meet Katie Lavieri

Today we’d like to introduce you to Katie Lavieri.

Hi Katie, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started as a travel blogger in 2017 and thought I would stick with it as my main content pillar forever. However, a year later, I became super sick with autoimmune diseases and had to take a step back from travel and started sharing my everyday outfits. That’s when I saw huge growth and really noticed my audience saying – show us this instead! Turns out I love creating fashion content more too!

We all face challenges, but looking back would you describe it as a relatively smooth road?
There was a chapter of my business where I was working full time, going to grad school, and trying to keep up with providing content for my audience + staying on top of brand deals. I look back on it fondly now, but at the time, I was really struggling to stay on top of it all and stay sane!

Appreciate you sharing that. What else should we know about what you do?
My style content specializes in feminine, beachy outfits that look cute on everyone, but I might be known more for my posts on endometriosis. I started talking about my experience with the disease and what an everyday experience with endo is like. Since then, dozens of women have reached out to my doctors and gotten treatment that changed their lives! It makes it so worthwhile.

Who else deserves credit in your story?
I was so incredibly lucky to have supportive parents. It took them a minute to understand what I was doing as a blogger and how that translated into a profitable career, but they are my biggest cheerleaders! They really helped me get through a chapter of my life where I was too sick to do a lot of things and kept encouraging me to stick with my blog and social media influencing business. I’m so glad I listened to them!

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