Today we’d like to introduce you to Lauren Earnest
Hi Lauren, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started Feather & Rose when I was looking for a fun activity to do with my daughter. Our favorite thing to do together is crafts, so it’s no surprise that we found jewelry making to be an activity that we both enjoyed. My daughter is such a mama’s girl and wants to wear whatever I am wearing, and having matching jewelry was a fun way to feel connected. From there, Feather & Rose was born! When I first became a mom, I had a difficult time adjusting to my new role – I questioned my every move and felt like I was doing it all wrong. I truly leaned into the affirming words of others and positive self-talk to build my confidence as a new mom, and I continue to learn into my tribe of women for support. The mission of Feather & Rose is to see all females flourish by helping them cultivate confidence, joy, and connection in their lives. I truly believe in the power of affirmation and speaking words of life over ourselves and others. In light of all this, each piece of jewelry I create has special meaning and includes an affirmation or note of encouragement. I want every female to recognize her unique talents, to trust in her abilities, and to know that she is precious and beloved.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I think the biggest challenge has been carving out the time to build my business. I first had the idea for Feather & Rose when I was on maternity leave with my son, so the timing wasn’t exactly perfect. I had a newborn, a two year old, and was getting ready to return to my full time healthcare job, but I couldn’t ignore the tugging on my heart to start this business. There have been a lot of late nights and weekends spent devoted to this business. It’s hard work, but it is my passion project and a creative outlet so I don’t mind spending all my free time working on it and dreaming up whatever is next.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I handcraft each piece of jewelry at my home in Carlsbad. We have all types of jewelry, but are most known for our mother daughter matching bracelets. I use only 14K gold-filled chains, links, and clasps – meaning they will not tarnish or irritate skin. I use a lot of gemstones beads and pendants, and other gold-plated materials. I love working with gemstones and earth elements because of their healing properties and special meaning. Each piece includes an affirmation or note of encouragement, so the gemstones certainly help influence the name of the piece and the affirmation. One thing that sets us apart is our commitment to give back. Ten percent of all sales is donated to Carry the Future – an organization that provides critical aide to refugee families in need including supplying baby carriers, newborn supplies, and funding projects that create women-friendly spaces.
Who else deserves credit in your story?
My husband, Eddie, has played a pretty big role in launching this business. He is a tech start-up guy and is all about dreaming up new business ideas, so from day one he has encouraged me without hesitation. He has helped me with the behind-the-scenes business side of things, input on jewelry designs and new ideas, and cheering me on and boosting my confidence when self-doubt creeps in. I also have to give a shout out to the very talented Jesslan Urquhart of Jesslan Lee Photography. She is a dear friend and an amazing photographer who does all my brand photography. When COVID-19 first started and we had to cancel an important shoot, she still managed to take amazing photos of herself and her girls around her house with the help of her husband.
- Necklaces – $32 and up
- Bracelets – $40 and up
- Children Bracelets – $24 and up
- Email: firstname.lastname@example.org
- Website: shopfeatherandrose.com
- Instagram: www.instagram.com/feather.and.rose/
- Youtube: www.youtube.com/channel/UC-cLqYQG2-xpEIDVQmTacIg
Jesslan Lee Photography