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Daily Inspiration: Meet Yoko Smith

Today we’d like to introduce you to Yoko Smith.

Hi Yoko, so excited to have you with us today. What can you tell us about your story?
I started Surf Shop Nami around a year ago when I realized that local surf shops do not provide as many surf supplies for women. In addition to that, surfing is a very male dominant sport and it is intimidating for a woman to be in the lineup. As a woman surfer, I have always wanted to go to a surf shop where I can feel welcome and find the products that I want and not feel intimidated to ask questions, so I started it myself. Nami right now is an Instagram account to connect with women surfers in California and to support small surf businesses by documenting their products. But hopefully within the next year or two I would have a storefront to make more connections with surfers and to promote surfing to more people.

We all face challenges, but looking back would you describe it as a relatively smooth road?
So far, it has been an amazing experience because I have made many connections through documenting small surf businesses. I am very grateful for how surfing became something that I love and hopefully would be what I work with in the future.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am currently a college student finishing my bachelor’s degree but hopefully, I would be able to have Nami as my main business in the near future.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Due to covid 19, the surfing industry has been growing at a drastic speed and in the next 5-10 years, I see it moving towards being focused on sustainability. Being sustainably conscious as a surfer is important because the ocean is the most important thing in the sport and at least for me, I constantly feel the need to give back to mother nature.

Contact Info:

Image Credits
Shelly Simon

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