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Exploring Life & Business with Aimee Cruz of Valle Guadalupe Baja

Today we’d like to introduce you to Aimee Cruz. 

Hi Aimee, so excited to have you with us today. What can you tell us about your story?
I grew up working in innovation and strategy and after years in a corporate role, struck off to follow my entrepreneurial visions and aims. During COVID, I started spending more time in Baja. The growth and uniqueness of the Valle de Guadalupe in particular resonated with me at a deep level. It remined me of an area from my childhood and I realized this area ‘had something in the soil – a type of magic’ that could not be found elsewhere. I also realized it was hard to plan a trip to the region and so using my business skillset, I set out to develop, launch and grow Valle Guadalupe Baja. We help people plan their trip to Valle de Guadalupe from wine tours, car services, lodging bookings, restaurant recommendations, wine-making experiences, and more. We also plan to import the wines here so we can taste Baja while we are not physically there. It is a close location to us here in San Diego and the American Southwest and one that has values of nature, family, food, and slowing down. It’s beautiful. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It has been smooth as I have been a full-time entrepreneur for over 4 years now so I’ve learned from my past obstacles and efforts, ‘the hard way.’ I also work with a great team. My other businesses are Moms on Maternity and Aimee’s Stories. Mindset is so much of being an entrepreneur. 

Thanks – so what else should our readers know about Valle Guadalupe Baja?
Valle de Guadalupe Baja is home to stunning wineries, boutique hotels, countryside experiences, and so much more. Our site: helps travelers from Southern California plan and book their trips in the region using a visual and user-friendly platform. We offer group trips in our vans and bus or private trips. We love planning corporate events and celebrations and make it as special and easy as possible for our clients. 

So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
Join one of our Day Trips this summer! We do a full lobster lunch by the sea and visit two of our favorite wineries in Valle de Guadalupe. All food, wine, and transportation is included from the San Diego border. We would love to host you and have you be part of these tours where like-minded adventurers come together. 


  • $165 for all-inclusive day trip from San Diego
  • $150 for full-day wine tours from Valle de Guadalupe
  • Book our Van or Bus and we go where you want! $500+

Contact Info:

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