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Exploring Life and Business with Ashley Peterson of Pacific Sotheby’s International Realty

Today we’d like to introduce you to Ashley Peterson.

Hi Ashley, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I was that kid in the 1980s that watched the “real estate channel” (like who does that!). My love of houses and architecture began when I was young. I enjoyed building my own Lego houses and have fond memories of driving over to visit open houses on Palm Beach island after a Sunday breakfast. Fast forward to real-life… graduated college, moved out to San Diego but chose a “safer” path. Although I have a great love and joy for helping students, I felt my life and career were lacking. By 2008 I was working as a listing and marketing manager for a successful Realtor where my passion was coaxed out.

I will say that as a past third-grade teacher and community college instructor, my philosophy focused on serving a diverse student body, and was able to seamlessly transfer this passion to residential real estate. I “hear” what my clients have to say, develop a specific plan tailored to their individual needs and goals, and provide the duty and care to see the transaction through.

With the constant real estate buzz, I rely on daily meditation and yoga to stay balanced. It’s all about family and we enjoy going on family adventures with our young son, usually a hike on a new trail, a trip to the world-famous San Diego zoo, or just enjoying a day at Del Mar beach. There is never a dull moment with two tabby cats (both rescues), our yellow lab, and Pitt bull (also a rescue). It is an absolute luxury to live in San Diego, and I do not take it for granted. As such, I am involved in many philanthropic causes, giving back to her community and mother Earth.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Author Brene Brown turned me on to a beautiful quote from a famous speech by Theodore Roosevelt called the Man in the Arena. Because not everything goes to plan. Yes, there’s been pain, but there has been great learning, growth and triumph, it all makes me who I am today. For example when I was new to the biz and not comfortable asking someone if they’re prequalified. Let’s just say I learned my lesson and now I am able to ask hard questions to best help my clients. As agents, our clients look to us as knowledgeable professionals, and sometimes that means asking uncomfortable questions; whatever is in the best interest of our clients. Other challenges include burnout/ keeping mentally strong. Meditating, affirmations, asking for help, the company you keep. It all goes back to the why. Why do I do this? Because I love helping people reach their goals and I love everything houses.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

Someone who is heavily involved in a situation that requires courage, skill, or tenacity, as opposed to someone sitting on the sidelines and watching, is sometimes referred to as “the man in the arena”.

That pretty much sums up what it takes to be successful in real estate and in life. Whenever I’m having a moment, I often refer to this poem and it gives me the strength to keep fighting for my clients.

Thanks – so what else should our readers know about Pacific Sotheby’s International Realty?
I am a realtor with Pacific Sotheby’s International Realty in Carmel Valley, San Diego 92130. I work with home sellers and buyers in San Diego who require assistance in reaching their real estate goals. I’ve been a Realtor for over 10 years and have served tons of families to date.

The best praise I’ve ever received from a client was, “Ashley was a pleasure to work with! We had a tight time frame to sell our home while pursuing our new home which was already on the market. I’m sitting in my new living room right now while someone is happily living in my previous home. I still can’t believe it! I highly recommend this agent if you have an ambitious goal and want things done right.”

Helping people reach their goals like the time my friend found her forever home before considering a move, where I had to get an offer on her home and get her offer accepted, and guess what, I made it happen. It makes me so proud and drives everything I do!

If you’re looking for a Realtor who listens to your needs and develops a specific plan to curate the most exceptional experience, I’d love to work with you, too!

I’ve successfully located the perfect (off-market) home for my clients after determining their needs and contacting property owners that fit the bill. When the market is tight, it’s important to adapt and think outside of the box in order to meet the needs of my clients; essentially, do what it takes. As a past third grade teacher and community college instructor, my philosophy focused on serving my diverse student body, and seamlessly transferred my passion to residential real estate. I truly “hear” what my clients have to say, develop a specific plan tailored to their individual needs and goals, and provide the duty and care to see the transaction through.

I have been applying this “one size does not fit all” approach to real estate for over 10 years, allowing me to achieve one of the most meaningful ways to gain clientele, referral-based and repeat business.

When I’m not helping people buyers get preapproved and assisting clients in pre-listing prep such as decluttering, staging, making minor upgrades, etc., as well as actively marketing properties and vetting my buyers to listing agents, I can be found jogging along Del Mar beach to Torrey Pines soaking up the sea air, or hanging on the beach while my kiddo and husband surf, or volunteering my time into my community.

Brandwise – The Sotheby’s International Realty White Glove program is designed to provide luxurious and comprehensive home preparation services with professional project management and no upfront costs.

White Glove offers you value at every stage of the home selling or buying process with an exclusive suite of services powered by notable brands and partners, such as Zoom Casa, Sotheby’s, and Sotheby’s Home.

These services include professional staging and design, high-impact upgrades, landscaping, packing and moving, and temporary housing, plus strategic home renovations, virtual staging, valuation services, and furniture consignment. White Glove is the ideal solution for elevating your property and your experience

When your home is represented by the Sotheby’s International Realty® brand it benefits from the worldwide recognition and prestige of the Sotheby’s name and gains exclusive access to a highly qualified global clientele. See below how the Sotheby’s International Realty brand is successfully connecting homes with buyers worldwide.

Only one real estate brand gives you that feeling. The feeling that you’re in the presence of the world’s best. In 2018, Sotheby’s International Realty broke a new record, reaching $150 billion in global sales volume, and more than 1,000 offices in 75 countries.

Before we go, is there anything else you can share with us?
I am so grateful to live in San Diego and love everything about it. I love my local community and strive to support our members as well as local businesses, whether that be through volunteering, food drives, animal rescue, housing initiatives… You name it, I’m the girl they call.

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