Today we’d like to introduce you to Lori Cali.
Hi Lori, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
For over 20 years, I have been an entrepreneur. My creativity has always driven my passions and enabled me to do what I do! Some examples being: embellishing vintage 501 jeans, rhinestoned belts, adidas’s, pez dispensers, hats, bridal gifts, bedazzle champagne bottles, high-end spirit wear for boutiques, schools, and teams. My creativity passion, and motivation lead me to do endless research and countless hours of cutting-edge and trendy designs. All these endevours helped me get to where I am today and will always be a piece of me.
LinkedbyLCali all began when I visited my daughter, Carson, in Nashville and kept trying to get an appointment to get matching permanent bracelets. We thought the idea behind “getting linked” was a super special experience that we wanted to share because we lived in different states.
A year went by, and we never could get an appointment! That’s when I decided to start my own permanent jewelry business in California.
I knew that if my daughter and I wanted them, then my friends would want to bond with their loved ones as well! Getting linked is the step up from a friendship bracelet we have all been waiting for. Each bracelet is named after a special California town that brings back happy memories and good feelings to me! Each name being thoughtfully handpicked to capture the essence each town portrays in hopes my customers will also resonate with these names. I hope that when they look at their jewelry, they too have special feelings from their experience. This summer I feel so fortunate to have linked so many people across California. Additionally, booking at weddings, bridal showers, and baby showers! Getting an overwhelming amount of positive feedback this summer, I took a leap to expand my team and brand. Now having my own website and social media & marketing manager, Makaela Isaacs, my brand has only continued to grow and spread across California.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Social media management and marketing because I was limited on time. However, now that I have hired my marketing and social media manager, Makaela Isaacs, this problem is quite limited, and I always get comments on my aesthetic feed and marketing!!
Thanks – so, what else should our readers know about Linked by LCali?
Linked by LCali is a brand that fosters love and bonds between people and the community. Having linked so many couples, mother-daughter, father-son, best friends, it’s truly such a special experience and great conversation starter! Some people simply come to get a cute bracelet for themselves but inevitably get linked with the community of other people that sport that same bracelet every day. A bracelet that is either 14K Gold, White Gold, Rose Gold, or Sterling Silver that is representative of your favorite town in California and the special bond of human connection we so often take for granted. Completely painless and quick our chains are permanently welded together on your wrist right before your eyes to watch! We offer over 20 different options of chains that can be linked as brackets, necklaces, and anklets!
We love surprises, fun facts, and unexpected stories. Is there something you can share that might surprise us?
Even though I have everything booked virtually through my website, I still write down every appointment on my paper calendar because it makes me feel connected to the person & jewelry.
- Website: linkedbylcali.glossgenius.com
- Instagram: @linked_bylcali
Teresa Nora Trobbe