Today we’d like to introduce you to Mariah Chastaine.
Hi Mariah, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started RYS Life a little over a year ago in September 2020. As a little girl, I have always love the outdoors, from hiking and snowboarding in Tahoe to hiking the beautiful trails in Yosemite. As I got older I realized all the damage our society is causing our mother Earth and I wanted to make a difference. I started doing research on how wasteful fast fashion is and I thought this is the way I can help, sustainable fashion. I can create a company that has classic styles that is good for our Earth, I found a fabric company that makes fabric out of trash that is pulled from the ocean and repurpose it.
Since there is so much trash and waste we might as well reuse what we can. I decided to start with bikinis, as that is what I love to wear. My ultimate goal is to develop RYS Life into a fully sustainable lifestyle brand, After a few months in business, we got the amazing opportunity to be a part of the largest swim show in the USA, Miami Swim Week 2021, This was an incredible experience, where we got to debut our sustainable swim line. It was amazing seeing other brands moving towards sustainability and making its way into the high fashion world.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
As with everything in life, what is worth having is worth working for, I would not say it has been smooth sailing, but every little bump has taught me something that I have been able to turn around and used to my advantage. Brand recognition I think is the hardest obstacle when starting a company, and this is still something that we are working on. Making your brand known just takes time and effort. When one effort does not work, we take a step back, evaluate, and then change course.
Alright, so let’s switch gears a bit and talk business. What should we know?
RYS Life is a sustainable swimwear line based here in San Diego, CA. I founded RYS Life with the hope to make a difference, All of our bikinis are made out of recycled fabric that is made from trash pulled from the ocean, Saving the Earth one Bikini at a time, My most proud moment so far, has been seeing all my looks on the runway at Miami Swim week this last July. It truly was a dream come true.
Can you talk to us about how you think about risk?
I definitely think starting a company is a huge risk in its self. I have put lots of time and money into my company. I think about risk as an opportunity.
In order to be successful, you have to take risks, and do all the things most people are not willing to do. It is very scary putting so much effort into something but believe me when I say, it is all worth it in end.
- Email: firstname.lastname@example.org
- Website: www.shopryslife.com
- Instagram: https://www.instagram.com/shopryslife/
- Facebook: https://www.facebook.com/shopryslife/
Made with Mara Photography
Simon Staff Photography